On our doorstep: The African growth story

This article provides an overview of the market in Africa, which is predicted to be the fastest-growing continent "by any measure" over the course of the 21st century.

On our doorstep: The African growth story

Charles Foster with Paul Omondi and Chris GithaigaMillward Brown East Africa

While everyone was getting excited about the potential of the BRIC nations, Africa quietly emerged as the real growth story, and with apologies to Star Trek, Africa may just be 'the final frontier'. No other continent offers the same growth potential. Africa boasts tremendous mineral wealth, holds 60% of the world's uncultivated arable land, and recorded real growth throughout the recession. According to the latest UN World Population Prospectsreport, Africa will be the fastest-growing continent "by any measure" over...

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