Rising to the moment: A roadmap for brands amid social unrest

Kantar

A report from Kantar US that encapsulates data over time regarding social unrest and Black Lives Matter.
  • Even though a Kantar survey shows that 83% of Americans see cultural diversity as one of the country’s strengths, brands lag in learning about, and addressing, the needs and aspirations of diverse consumers, especially African Americans.
  • One way brands can help is by bridging the opportunity gap that exists between consumers from diverse backgrounds and non-Hispanic white Americans.
  • This is becoming more critically important every day, as a majority of the under-18 population is expected to be minority during the course of this year.
  • With 64% of African-Americans saying they seek out brands that acknowledge Black culture’s unique traditions, brands...

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