Slowing down to be faster: Why it is paramount to invest time at the front end of the development process

With 20 senior executives and key clients, Ipsos explores how slowing down might actually help brands become faster and more effective.
  • Thanks to (or because of) technology, a lot of us now multi-task at the office, online meetings and instant messaging – even email is now seen as not being fast enough.
  • The innovation and creative development processes have undergone a similar transformation towards fast and speed – the rise of insurgent brands, start-up companies, who can bring new products and services in markets in just a couple of months, has pushed larger companies to accelerate their innovation cycles.
  • Traditional advertisers are pushed to speed up by more agile digital minded agencies and are pushed to tap into crowdsourcing to develop...

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