- Ethically motivated consumers have created a new value system for brands, one that protects consumers, preserves culture and provides hope.
- Wellbeing and sustainability now go hand in hand, with consumers caring as much about the health of the planet as about their own health.
- In food and drink, recipes are being cooked up to futureproof our entire ecosystem, while in hospitality, hotels are cementing WELL standards into their environments.
- Data is under the microscope and this is affecting all industries, with the trustworthiness of a brand now tied to the way it uses consumer data and how transparent its terms...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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