Hostelworld: Proving humour can travel

Hostelworld, a hostel-focused online booking platform, promoted the launch of its translation app, Speak The World, by launching a YouTube video with Phil Wang to prove that humour does travel.

Background/business challenge

Hostelworld is the booking.com of hostels. Travellers can use it to research and book over 33,000 properties around the world.

A key point of difference for hostels is their friendly, social, open nature. When you stay in a hostel you meet like-minded travellers from all over the world who will gladly share tips on what to see in the local area and advice on where to go next.

This uniquely social experience has given rise to Hostelworld's brand purpose and endline – to help young travellers MEET THE WORLD.

And as an entrepreneurial brand,...

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