Good morning,

Today we’re launching our latest Global Ad Trends report from WARC Media, focusing on the rise of social media. 

There are some major stories in it: not only will social media grow to become the largest ad channel by spend but that one company’s ad revenue is - based on the current trajectory - set to grow larger than all of global linear TV, the quintessential mass-market medium. 

Today’s email is 270 words:

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In just a few years, ad revenues going to Meta – owner of Facebook, Instagram, and Whatsapp – could outgrow the entire global linear TV industry, based on current trajectories; the findings of a new Global Ad Trends report indicate changes to global advertising as social media stands to become the world’s largest ad channel.
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Almost half of Brits (49%) consider brand admin (‘brandmin’) – tasks to manage their accounts or interactions with brands – to be a significant chore, but choosing to save time by ignoring it costs money.
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McDonald’s must be on the side of the consumer and “laser-focused on affordability”, according to CEO Chris Kempczinski.
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