Today's Headlines, 01 Jun 2020
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Expedia Group adapts marketing to drive portfolio growth
Expedia Group, the online travel firm that owns brands like Travelocity and Hotels.com as well as its eponymous website, is taking a more holistic approach to marketing that can optimise its activity across its entire portfolio. More…
Google will account for ‘page experience’ in search rankings – but what does that mean?
Google’s search ranking algorithm is changing, the company has announced, with page experience now a consciously considered element beyond load times but the fuzziness of the term means that Google will be making an important judgement on what makes a bad website. More…
Opinion Chris Arning
The risks and rewards of humour in COVID-19
Humour hasn’t been the first option for most brands approaching their communications at this time, but Chris Arning suggests that humour effectively executed can yield great rewards. More…
Amazon ROAS showing double-digit growth during COVID-19
locked Creating a systematic approach to customer experience management
WFA unveils world’s first guide on data ethics for brands
The European Union’s General Data Protection Regulation (GDRP) came into force just over two years ago, and to mark the event the World Federation of Advertisers (WFA) has published the world’s first guide for brands on data ethics in advertising. More…
locked Global Ad Trends: The impact of COVID-19 on ad investment
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