As a key US election year ramps up, candidates are putting out more and more sophisticated advertising than ever before, but new research indicates how neuromarketing techniques can optimise ads for a political audience.
Super Bowl 2020 kicks off this Sunday and, as usual, numerous brands will vie for attention of football fans, but a new survey suggests campaign teams fighting the presidential election would be advised not to advertise during the game.
Peter Totman, ESOMAR, Fusion, 2019
This paper explores the degree to which political correctness may affect the authenticity of responses in qualitative research, in particular among a working-class audience who voted for Brexit in the 2016 referendum in the UK.
Preriit Souda and William Landell Mills, ESOMAR, Congress, 2019
Amaranth Insight and PSA Consultants developed a study on British politics to demonstrate how changes in online sentiment, framed by semiotic interpretation, can be shown to affect real world outcomes.
Christopher Pich, John Harvey, Guja Armannsdottir, Mojtaba Poorrezaei, Ines Branco-Illodo, and Andrew Kincaid, International Journal of Market Research, Vol. 60, No. 6, 2018, pp. 589-610
This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom's membership of the European Union.
LONDON: The Brexit vote revealed a divided UK, one which is replicated to a large degree in how agency employees view the world compared with the people they are creating advertising for, according to the head of group insight at Trinity Mirror.
MEXICO CITY: Showing it has learned from the misinformation campaigns that captured public attention in 2016, Facebook is determined to play its part in helping Mexico to run a free, fair, and truthful election.
NEW YORK: With the US midterm elections moving a step closer in the wake of yesterday’s primaries, questions remain about the probity of online political advertising, with the Honest Ads Act representing one possible answer to these problems.
John Aitchison, International Journal of Market Research, Vol. 60, No. 2, 2018, pp. 190-197
This article reports on differences observed when asking a simple polling question in a traditional way—that is, asking respondents for predictions about their own voting behavior versus asking respondents for predictions about a friend's voting behavior.
Stephen Whiteside, WARC Exclusive, November 2017
Political campaigns invest significant resources in attempts to persuade voters to pick one candidate over a competitor from a rival party, but the impact of these efforts appears to be negligible at best.
WASHINGTON DC: Representatives from Facebook, Google and Twitter have expressed contrition at how their platforms were used to spread misinformation during the 2016 presidential election and promised to do better in future.