Creative Impact speakers

Co-Founder and Chief Creative Officer, Talented.Agency

PG Aditiya is the creator of India's most awarded campaign ever: The Unfiltered History Tour, an undercover tour of the British Museum's disputed artefacts - for VICE Media. He was the Chief Creative Officer of Dentsu Webchutney until 2022 and is currently building Talented, an employee-owned independent creative agency, which he co-founded along with Gautam Reghunath (Dentsu Webchutney's ex-CEO) and the core team of the Unfiltered History Tour. Over the years, PG has helped lift India's credentials at festivals like Cannes Lions, The One Show and Spikes Asia - through campaigns such as Why is this a Swiggy Ad, Or Travel on ClearTrip, and Flipkart's Hagglebot. PG has also been recognised as Creative Person of the Year by Campaign Magazine, as APAC's #1 CCO by the One Show and as Creative Agency Leader of the Year by the IAA.

Group CEO, M&C Saatchi

Zaid Al-Qassab is Global CEO of M&C Saatchi Group, the global creative solutions company. He is an award-winning marketer and business leader, with experience of customer-centric change management, digital transformation & brand-building in a wide range of sectors. Zaid has previously served as CMO at broadcaster Channel 4, and at UK telecoms giant British Telecom, and spent 20 years at Procter & Gamble leading UK, European & Global businesses. Zaid graduated from Oxford University in PPE (Philosophy, Politics & Economics). He is a passionate champion for diversity & inclusion.

Chief Marketing Officer, DoorDash

Kofi is the Chief Marketing Officer at DoorDash, responsible for driving growth and engagement across all three sides of the marketplace. Prior to DoorDash, Kofi held prominent positions at Meta, internet.org, FCB New York, Bacardi Global Brands, and was the founder and managing director of Publicis West Africa where he created and launched the first majority-owned network agency on the African continent. Kofi has been named to Ad Age’s 40 under 40 list of young marketing stars, was the recipient of ADCOLOR’s Rockstar Award, was named to Business Insider's list of 25 CMOs To Watch, honoured with AdWeek's Brand Genius award, was the recipient of AdWeek’s CMO award in 2021, and in 2022, was honoured as one of Campaign Magazine’s CMO 50 and recognized as one of Business Insider’s Most Innovative CMOs.

Founder, craig+bridget

Bridget started her career in advertising at JWT and went on to be joint CSO with Craig Mawdsley at AMVBBDO, where Campaign Magazine named them London’s top strategists 6 times in 8 years. Three and a half years ago she set up a brand consultancy with Craig where they have so far tackled brand challenges for more than 80 clients. She has written a book on how to create movements (Revolt) , won numerous effectiveness awards but remains hungry to learn and understand more about our wonderful industry.

Chief Creative Officer, Fallon

Nikki Baker is the Co-Chief Creative Officer at Fallon, a storied creative agency that’s been around for over 40 years. With a deliberate "no house style," Nikki and her Co-Chief Creative Officer, Leslie Shaffer have overseen work for a wide range of clients, including Arby’s, Mattress Firm, KeyBank, and ESPN, among others. Today, Nikki is the Chief Creative Officer for Publicis Groupe’s Walmart creative partnership, which includes overseeing creative work from a collective of five agencies, including Fallon. Prior to Fallon, Nikki and Leslie crafted a lot of memorable and award-winning campaigns for a variety of clients such as Southwest Airlines, McDonald’s, Porsche, and ConAgra Foods.

Head of Content, WARC Media & Digital Commerce

Alex leads the content programme for WARC’s Media and Digital Commerce products, including Global Ad Trends, its flagship thought leadership report series. He has reported on the advertising and media industries for over 15 years, holding senior editorial positions at Marketing, Campaign and M&M Global. Alex is also a regular host on The WARC Podcast.

Chief Marketing Officer, Solo Brands

As the Chief Marketing Officer of Solo Brands, a leading omnichannel lifestyle company with innovative brands such as Solo Stove, Luana spearheads the disruption in the lifestyle outdoor industry. With a career spanning Unilever, Grove Collaborative, Beautycounter, and now Solo Brands, she brings over two decades of marketing expertise, specialising in crafting brands consumers adore and leading diverse teams to achieve remarkable growth. A global citizen, Luana's journey has taken her from her native Brazil to Latin America, Asia, and North America. Along the way, she's honed her passion for culture, innovation, and creativity, recognising their power to shape human behaviour and transform the world for the better.

SVP, Executive Strategy Director, R/GA

As SVP Executive Strategy Director, Yael Cesarkas helps leading retail, tech and lifestyle brands find and capture their white space while building bridges between culture and technology. An expert in innovation marketing, social and digital strategy. In her role, Yael oversees a multidisciplinary team of subject matter experts, including marketing sciences, brand strategists, connection planning and experience design. Prior to joining R/GA, Yael began her career as a strategist at Young & Rubicam and DDB NYC. In her tenure with the organization, she founded the R/GA StratLab, a strategic practice designed to accelerate innovation using diverse data sets and contextual inputs. While at R/GA, Yael has overseen strategy for Google, eBay, Coty, Samsung, L’Oreal, Airbnb, Reddit and more.

Founder and CEO, Liquid Death

Mike Cessario is the Founder and CEO of Liquid Death, one of the fastest growing non-alc beverage brands. Liquid Death is the first beverage company using comedy and entertainment to make health and sustainability 50 times more fun. It takes the healthiest thing you can drink and packages it into infinitely recyclable tallboy cans that can actually compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. A portion of Liquid Death’s proceeds goes to non-profits who are helping to fight plastic pollution and bringing clean drinking water to those in need.

Senior Partner, Bain & Company

Jamie Cleghorn is the global leader of Bain’s B2B Commercial Excellence group within the firm's sales & marketing practice. He partners with clients to drive transformational change, primarily in the areas of growth strategy, go-to-market effectiveness and organizational alignment. Jamie led the development of the B2B Elements of Value® for value proposition development, go-to-market transformation for go-to-market system re-engineering and Sales Play SystemSM for strategy translation and revenue execution management.

Professor and Author, University of Michigan

Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture. Marcus is an inductee into the American Advertising Federation’s Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of Google’s Real Tone technology, the Made In America music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sports music initiatives at Apple and ran digital strategy for Beyoncé.

Chief Marketing and Information Officer, Consumer Health, Bayer

Patricia Corsi is a Marketing, Brand and Consumer aficionado. She joined Bayer in 2019 as Global Chief Marketing and Digital Officer for its Consumer Health Division. Since May 2022, on top of her current responsibilities, she is also IT Officer. With over 20 years of experience in consumer goods, she previously worked as Heineken’s Chief Marketing Officer and SVP in Mexico and prior to that, as marketing vice president and board member for Unilever’s UK & Ireland business. Latin American in spirit, positivity and passport, Patricia is a caring mother, wife, and friend. Her craft is a source of energy and allows her to live her life’s purpose as a leader, building capabilities and transforming businesses. She has an insatiable curiosity and is obsessed with consumers, customers, brands and their purpose.

Partner and EMEIA Brand Strategy Leader, Strategy and Transactions, EY

Karen Crum is a Strategy Partner and the EMEIA Brand Strategy Leader for Strategy and Transactions at EY, working across corporate strategy and value creation. Originally a bioinformatician in a biotech start-up, she then spent 18 years in the agency world as a strategist in the WPP and IPG networks. Karen joined EY after 10 years at McCann Worldgroup, where she led strategy for some of McCann’s global biggest clients. A core area of her expertise is in helping businesses and brands reposition or transform, as well as defining how their brand strategy can protect and grow their value. With hundreds of awards to her name she is also an experienced advocate of how creativity underpins business growth.

CEO, Accenture Song

In every organisation, the two people who know the most about a company are the CEO and the person in the mailroom. David is proud to say he has held both positions and is better for it. At only 18, he started his career delivering packages. By 33 he had climbed the ranks at Saatchi & Saatchi and was promoted to Global Chief Creative Officer of Publicis, but decided to move to New York instead to open his own agency, Droga5, in 2006. To date, he is the most-awarded creative at the Cannes Lions International Festival of Creativity and the youngest person ever inducted into the New York Art Directors Club Hall of Fame.

Executive Creative Director, DoorDash

Mariota is an Executive Creative Director with over 20 years of global experience. She has lived and worked across three continents, and four cities - starting her career in Cape Town, then making her way to London, Amsterdam and Los Angeles. She is currently Executive Creative Director at Superette, the Creative Studio at DoorDash. Prior to DoorDash, Mariota has worked on a multitude of global clients on award winning campaigns, including Philips, Adidas Football World Cup, The North Face, google, and Gatorade. She has been listed as one of Business Insider’s Top 36 Women in Advertising. Coming from a background in art direction, Mariota prides herself in well crafted pieces, with a focus on emotional storytelling no matter what discipline.

CEO, DAIVID

Ian’s inquisitive nature, mixed with his analytical skills means you can always rely on him to spot the interesting stories that are hidden in data. His career started brand side, with positions at L’Oréal, Nestlé, Tate & Lyle and Sony Pictures. In 2012 he joined Unruly as their first insight hire, going on to create a global insight team and do some ground-breaking research, including decoding the drivers of virality in video. In 2018 at Whalar as SVP Research and Analytics, Ian kicked off a world-first neuroscience study on influencer marketing – The Science of Influencer. Now at his own business, DAIVID, Ian and his team are disrupting the industry with true AI driven effectiveness at scale.

Chief Brand Officer, Adobe

Heather Freeland currently serves as Vice-President of Marketing and Chief Brand Officer at Adobe. She leads all of Adobe's brand marketing globally across the business, overseeing brand strategy and insights, integrated marketing efforts, brand advertising and media, and creative. Prior to Adobe, she was Vice-President of Marketing at Lyft, leading the function across the company's rideshare, bikeshare, and feet lines of business and overseeing Brand, Product, Growth, Partner, and B2B Marketing as well as Creative. During her time at Lyft, she oversaw the reimagining of the Lyft brand, the reinvention of the team and its operations, and the resurrection of the business post-pandemic.

Chief Growth Officer, Kraft Heinz

Diana Frost is Chief Growth Officer (aka the global Chief Marketing Officer) for The Kraft Heinz Company, responsible for growing Kraft Heinz’s innovation engine as well as driving best-in-class, award-winning marketing for the company’s iconic brand portfolio. In this role, Frost oversees brand building across the organisation, which includes The Kitchen, Kraft Heinz’s in-house agency delivering creative ideas at the speed of culture, and the company’s digital, personalisation, and paid media teams. She also manages the Innovation and Disruption Team, which brings new-to-the-world ideas and solutions to markets around the world.

Chief Marketing Officer, J.P. Morgan & Chase

Carla is the Chief Marketing Officer of J.P. Morgan & Chase with responsibility for marketing, which includes advertising, media, sponsorships, market research and customer insights. Most recently, she was the Chief Marketing Officer of Citi, leading the marketing organisation to build distinctive, impactful campaigns that differentiated the brand, accelerated digital capabilities and fueled the firm’s continued growth. Prior to joining Citi, Carla was Executive Vice-President and Global Chief Marketing Officer of Toys “R” Us. Prior to joining Toys “R” Us, Carla served as SVP, Brand Management for PepsiCo’s Global Beverage Group. Prior to that, Carla held several marketing roles at The Kellogg Company.

Co-Founder, Tracksuit

James is a New Zealand-based advertising effectiveness expert. He's the founding partner of Previously Unavailable, an innovation studio that works with companies that are inventing or reinventing. He’s a co-founder of Tracksuit, a fast-growing global brand health-tracking SAAS start-up, and the founder of Brand Fund 1, a VC fund that invests in and advises brand-led start-up companies. James is the author of several major marketing effectiveness studies including "The Effectiveness Code" with Cannes Lions and WARC, and "The B2B Effectiveness Code" with the LinkedIn B2B Institute and WARC. He’s the author of two bestselling books on marketing effectiveness – "The Case for Creativity" (2015) and "Future Demand" (2022). James is the programme director of the Master of Advertising Effectiveness, a global online professional development programme for marketing and advertising people whose alumni include executives from Google, Amazon, Disney, the New York Times and most major agency groups.

Chief Marketing Officer, Instacart

Laura Jones is the Chief Marketing Officer at Instacart. In her role, Laura is responsible for shaping a cohesive brand, fueling the company’s growth, and leading the marketing organisation. Since joining in June 2021, Laura has led a comprehensive brand identity refresh, launched the company’s first-ever integrated brand campaign, built out its Creative Studio, and developed a full-funnel in-house media team. Her work has been recognised by Ad Age, Adweek, the Clios, the Effies and she was featured in the Forbes Entrepreneurial CMOs 50 and Adweek Marketing Vanguard lists in 2023.

Chief Marketing and Corporate Affairs Officer, Nationwide

Catherine is the Chief Customer Officer at Nationwide Building Society. Prior roles include 15 years as the most senior marketer at Lloyds Banking Group, and leading marketing positions at Royal & Sun Alliance, BT and Yell Group. In 2023 Catherine was voted among the top 5 marketers in the UK by Campaign Magazine.

Global Vice-President and Chief Marketing Officer, Intelligent Devices Group and International Markets, Lenovo

Emily Ketchen has 30+ years’ global experience leveraging emerging technologies to drive integrated brand strategies and significant revenues. As the Chief Marketing Officer and Vice-President of Lenovo’s Intelligent Devices Group (IDG) and International Markets, she’s leading a multi-year accelerated marketing transformation including the creation of Centers of Excellence, building leadership capabilities, and nurturing diverse talent. Emily defines Lenovo IDG’s global marketing strategy with a key focus on growing the Lenovo brand and driving growth worldwide.Prior to Lenovo, Emily has held senior roles at HP; Publicis & Hal Riney; Grey San Francisco; Dell; Poppe Tyson/Bozell Advertising; Falcon Cable TV, and Iberia Airlines of Spain.

Economist and Founder, Magic Numbers and Magic Works

Grace is a business economist who’s worked on hundreds of MMM projects, learning about how to get growth in different categories, and coaching marketing people on how to put their numbers to good use and tell stories that enable change. In 2010 Grace founded Magic Numbers which does analytics and econometrics in a way that’s human and down to earth but always bang on and bang up to date. In 2023 she founded Magic Works, which offers practical no-nonsense, training on what works in marketing and how to convince stakeholders to do the right thing. Grace is a columnist at marketing week and WARC, and a regular speaker on marketing effectiveness. She has a PhD in Economics, 14 IPA Effectiveness award winners, including the Grand Prix in 2022, and was chair of technical judges in 2020 and 2022.

Chief Marketing Officer, Canva

Zach Kitschke is the global Chief Marketing Officer for Canva, the visual communication platform trusted by enterprise brands and consumers across the globe. Since launching in 2013, Canva has more than 170 million monthly users around the world, and more than 15 billion designs created across 190 different countries. He joined Canva as employee #5 in 2013 and has worked across a variety of roles leading product management, communications and HR before establishing and growing the company’s global marketing function. Zach oversees Canva’s international brand and growth efforts, leading all marketing, content, creative, and advertising teams.

Founder & CEO, CreativeX

Anastasia Leng is the Founder and CEO of CreativeX, a technology company that powers creative decision making for the world’s best brands. CreativeX technology is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, Google, and more to measure creative efficiency, consistency, representation, and impact across all creatives worldwide. Anastasia spent five + years at Google, where she worked on nearly every ad tech and analytics product and led entrepreneurship efforts in EMEA. She’s been a nomad all her life and has lived in Bahrain, Vietnam, Hungary, Russia, France, England, and the US. She remains a mediocre tennis player and an aspiring writer.

Co-Founder, Evidenza

Jon is the Co-Founder of Evidenza.ai, a platform that helps companies generate marketing plans grounded in marketing science and powered by synthetic market research (AI). Prior to Evidenza, Jon was the Head of Research at LinkedIn's B2B Institute, where he helped replicate The Laws Of Growth in 7 different B2B categories. Jon and his team also commissioned pioneering work on How B2B Brands Grow and Category Entry Points In B2B World. Jon brings an outside-in approach to marketing, applying mental models from other disciplines — The Lindy Effect and The Contrarian Matrix being favourites — to his client work.

Chief Marketing Officer, e.l.f. Beauty and Keys Soulcare

The personification of e.l.f.’s renegade spirit, Kory’s fearless approach to marketing has helped fuel the company’s 20 consecutive quarters of net sales growth, grow e.l.f. Cosmetics to become the #3 largest mass cosmetics brand nationally, and secure the brand’s spot as Gen-Z’s #1 favorite cosmetics brand. Since joining e.l.f. Beauty in 2019, Kory has not only led the resurgence of e.l.f. Cosmetics but also strategically expanded the company’s portfolio to include e.l.f. SKIN, Naturium, Well People and Keys Soulcare, created with Alicia Keys. Kory has been recognized as one of WWD’s 25 Most Inspiring Women, Business Insider’s 27 Most Innovative CMOs in the World, Forbes’s Entrepreneurial CMO 50, Adweek’s Brand Genius—and these are just a handful of the honours that recognize Kory as a powerful change agent and inspirational leader. Through her record- and beauty-boundary breaking results, Kory continues to show the world that anything is e.l.f.ing possible.

Chief Strategy Officer, Born Social

Callum McCahon has pioneered brand building in a social-first era, as the Chief Strategy Officer at Born Social. In his decade at Born Social, he has led the industry conversation on how brands not only navigate today's complex landscape but go on to win. He advises some of the world’s biggest brands, including Diageo, Ford, and Mars on transforming their marketing models. He operates at the intersection of brand building fundamentals and how they must evolve for the environments of tomorrow. His thought leadership played a critical role in Born Social being recognised as this year’s Campaign's Digital Innovation Agency of the Year. Callum has authored several industry-renowned white papers including, The Social-First Brand and Brand Building on Social Media, which was recently taken to the TedX stage. His insights on modern brand building have also been featured in publications including The Guardian, Campaign, and WARC.

Ad Net Zero Chair and Sustainable Advertising Co-Author

Sebastian Munden is a strategy and communications adviser, based in London, UK. He is also Chair of WRAP (The Waste and Resources Action Programme) and has been Chair of Ad Net Zero since its inception. He worked at Unilever for 30+ years applying the principles of business as a force for good to create value for all stakeholders, lastly as CEO of the UK and Ireland business.

Founder and CEO, Amplified Intelligence

A globally acclaimed researcher in media science, Professor Nelson-Field founded Amplified Intelligence to change the way that media is traded. Through a fusion of technology and innovative methodological design, the company measures human attention and guides the industry through a disrupting digital economy. Karen is an award winning regular speaker on the major circuits, including Cannes, CES and AdWeek, and counts some of the world’s largest advertisers as her clients. Her latest book, "The Attention Economy a Category Blueprint", launching right here at Cannes, sets the record straight on the rise of attention measurement and how it works as an evolution of measurement.

CEO, Sweathead

Mark teaches strategy around the world through Sweathead. He published "Strategy Is Your Words" after raising $37,000 on Kickstarter and he hosts a community of 20,000 strategists. This is after working in advertising for two decades in agencies such as Leo Burnett, McCann, and Big Spaceship.

Co-Founder and CEO, Talented.Agency

Gautam Reghunath is Co-Founder and CEO of Talented, an employee-owned independent creative agency from India. In two years Talented’s work has seen them heralded as one of India's top creative hot shops and counts itself among the country's winningest agencies at Cannes Lions. More importantly, they're champions of a new ‘agency experience’ founded on respect for human values. The agency is prototyping radical policies that include employee equity ownership, paid interviews, re-imagined thinking around time-off, credit culture, and entry-level salaries etc. All of this manifested through a fully public agency handbook.

Founder, Mini MBA

Mark Ritson was a marketing professor for 20 years teaching at places like LBS, MIT and Melbourne University. He has worked as a marketing consultant for many of the World's top brands. Mark is also an award-winning columnist for Marketing Week. He launched the Mini MBA in Marketing in 2016 and has now trained more than 30,000 marketers across more than 40 countries.

CEO, The Martin Agency

As Martin’s CEO, Danny blends creative and business acumen with big-picture perspectives, fostering breakthrough ideas that helped earn the agency accolades like Adweek's Agency of the Year in 2020 and 2021, Ad Age’s 2023 Agency of the Year, and Fast Company’s Most Innovative List for 2023 and 2024. Before becoming CEO, Danny broke barriers as Martin's first Black Chief Creative Officer and one one of the few leading a non-Black-owned agency, overseeing work for iconic brands like UPS, GEICO, Walmart, TIAA, DoorDash and OREO.

Head of Content, WARC Creative, WARC

Amy leads WARC’s creative effectiveness content, rankings and benchmarking products. She has worked in the marketing industry for more than 10 years and her expertise lies within marketing effectiveness research, currently with a focus on helping clients maximise the impact of their creative work.

Head of Content, WARC Strategy, WARC

Lena Roland leads content for WARC Strategy. She sets the content agenda, working with subject experts to cover an array of topics about marketing strategy and advertising effectiveness. She oversees WARC’s Sustainability and DEI content hubs and the publication of reports such as the WARC Guide, What’s working in and the Future of Strategy report. Lena leads a team of global editors spanning the US, Asia Pacific and EMEA.

Chief Marketing Officer, Nubank

Juliana is a dynamic marketing and innovation executive backed by 24 years of experience across multiple leading companies including Google, Electrolux and Samsung. She is passionate about building brands and fulfilling unmet consumer needs with successful value propositions, business models, creative thinking and digital transformation. She combines creative instinct and the ability to take strategy through to execution with a proven track record of designing and creating disruptive, winning campaigns that inspire and excite customers. Juliana is experienced in matrix, global organisations, manages and works collaboratively with agencies, internal partners and global teams to deliver breakthrough integrated initiatives.

Chief Marketing and Communications Officer, LinkedIn

Melissa Selcher is the Chief Marketing and Communications Officer at LinkedIn. She leads the team responsible for all of the company’s marketing, communications, and global social impact work. She moved into the Chief Marketing and Communications Officer role after serving as Vice President of Brand Marketing, Corporate Communications, and Social Impact at LinkedIn, where she oversaw the evolution of the company’s global brand, which resulted in the world's largest brand equity database, BrandZ, naming LinkedIn one of the ten fastest growing brands in the world in 2019 and, again, in 2020. Prior to LinkedIn, Mel was the Chief Communications Officer at Cisco, overseeing all communications and investor relations globally. Earlier in her career, she held technology marketing and communications roles at Sun Microsystems, Matrix Semiconductor (acquired by SanDisk), Continental Airlines, and Trilogy Development Group.

Category Growth Officer and Chief Marketing Officer, International Foods, PepsiCo

With over 25 years of experience, Mustafa has served in leadership for some of the world’s most valuable global brands, and created others from scratch. In his current role as Category Growth Officer and Chief Marketing Officer, International Foods at PepsiCo, Mustafa oversees the Global Foods Group—driving a fully integrated end-to-end agenda for some of the most valuable Global Foods Brands like Lay’s, Doritos, Cheetos, Pop Corners and Quaker —while transforming the portfolio to positively impact people and planet.

Global Executive Creative Director, Jones Knowles Ritchie

With over 20 years of experience, Lisa is best known for transforming some of the world’s most-loved brands. She led the global rebrand for Burger King at JKR, using design to help improve quality and taste perceptions across the full brand experience. Prior to JKR, Lisa was Executive Creative Director of Chobani where she was responsible for putting creativity at the heart of the company, overseeing a rebrand that transformed the business, expanding its product offering and increasing customer loyalty, directly translating to top-line growth. Lisa was also Head of Design at Wolff Olins NY, focused on creating ground-breaking and commercially successful work for USA Today, Grubhub and The Met.

President of Growth, Digital and Platforms at Mars Petcare, Mars

Leonid Sudakov is President of Growth, Digital and Platforms at Mars Petcare, a leader in pet health and nutrition and part of Mars, Incorporated a global, family-owned business, with $47+ billion in annual sales. Leonid oversees the growth and brand agenda and leads the digital transformation, including responsibility for digital platform businesses. Leonid’s worked for some of the biggest names in marketing: PepsiCo, Danone and BBDO. At Mars he’s been a global CMO overseeing billion-dollar brands, leading 900+ marketers around the world, doubling organic growth and embracing the impact of digital disruption, and an intrapreneur as founding President of Kinship: a one-of-a-kind digital and data arm of Mars dedicated to creating the future of pet care.

Head of Creative Excellence in the UK, Ipsos

Eleanor has been obsessed with advertising ever since she saw the first Absolut bottle ads back in the late 80s. There was no mistaking the brand in those ads, the bottle was such an iconic presence - in other words she loved the power of distinctive assets before the phrase was even coined. Flash forward a number of decades and the power of assets to signify the brand and reduce friction in story telling is a core part of her day to day. Her passion as an advertising researcher is to find the intersection of insight and action, going beyond data to support and enable great creative.

SVP Content, WARC

David leads WARC’s global content function, managing an editorial and insight team located across the US, UK, India, Singapore and Shanghai. He has worked for WARC since 2010, having previously been a marketing journalist at Haymarket in both London and Hong Kong.

Chief Brand and Experience Officer at Mars Petcare, Mars

Najoh Tita-Reid is Chief Brand and Experience Officer (CBExO) at Mars Petcare responsible for creating a seamless brand and consumer experience across the portfolio of brands and services, including digital. Najoh has worked for some of the world’s largest companies in technology, healthcare, pharmaceutical and CPG, including Bayer, Merck, GlobalHue, P&G and most recently Logitech as Global Chief Marketing Officer responsible for marketing, brand equity, creative, branded and direct-to-consumer e-commerce, and marketing transformation worldwide. A recognized marketing leader, Najoh has been named on Campaign U.S.’s CMO 50 list, Fortune’s List of Top 50 Entrepreneurial CMOs, Yahoo! Finance’s Hero Women’s Role Models, Women’s Tech Network’s Top 100 Women to Watch and honored with AdWeek’s Brand Genius Award. Najoh also co-founded the Black Executive CMO Alliance.

Head of Media, Walmart

Jill Toscano serves as the Vice President of Media at Walmart Marketing, where she oversees communication strategies including media planning, buying, platform partnerships, negotiations, and placements across a diverse array of channels. From traditional mediums like television, radio, and print, to digital platforms, including upper funnel digital, upper funnel & organic social, and affiliate media, Jill ensures Walmart's messaging reaches its audience effectively. Prior to her tenure at Walmart, Jill honed her expertise in the Bay Area, leading Global Media initiatives for Intel. There, she crafted media experiences informed by data-driven insights. Before her time at Intel, Jill spearheaded Demand Activation efforts at Verizon and held various roles at American Express, spanning Global Media, Digital Experience, and Brand Strategy.

Head of EMEA and Latin America, The B2B Institute at LinkedIn

Mimi Turner is a brand builder and strategist with a track record of delivering transformational outcomes. She is Head of EMEA and Lat Am of LinkedIn’s marketing strategy think-tank, The B2B Institute, in August and has led IP creation on marketing and advertising strategy including the Harvard Business Review featured research The Right Way To Build Your Brand. Previously she was Director of Strategy, Messaging and Research at the Liberal Democrats, the first Marketing Director of The LAD Bible Group, and Marketing Director of The Health Lottery. Mimi was special advisor to The Cairncross Review, the government inquiry into the future of high-quality journalism. She began her career as a science journalist with the Sunday Times.

Global Director of Beer, Baileys, and Smirnoff, Diageo

Gráinne Wafer is Global Director Beer, Baileys, and Smirnoff accountable for leading three of Diageo’s top five global brands and is a member of both the Diageo Global Marketing and Senior Management teams. Gráinne joined Diageo over 25 years ago, working in the Irish business in a variety of roles, culminating with leading Guinness in Ireland, including Arthur’s Day celebrations for the brand’s 250th anniversary. Following this she moved to lead innovation commercialisation across Europe, before becoming Global Marketing and Innovation Director for Guinness in 2012. In 2019 Gráinne was appointed Global Brand Director for Guinness and set out a new strategy and positioning that has delivered unprecedented levels of growth for one of the world’s most iconic brands. She was promoted to her current role in 2022.

Co-Founder, Evidenza

Chief Marketing Officer, Mars Wrigley North America

Gabrielle Wesley is an experienced brand and general management professional with 20 years of experience in both consumer and private label CPG. She is a champion of identifying and validating new ways to reach consumers in an ever-changing marketplace and credits her success to her passion for One Demand partnership and being consumer-obsessed. As Chief Marketing Officer for Mars Wrigley North America, she leads the multi-billion-dollar portfolio of iconic brands that include M&M’S®, SNICKERS®, SKITTLES®, etc. She began her career at Mars in the Petcare Division, where she led the Wet Portfolio.

SVP Global Brands, Mondelez

Mie-Leng Wong joined Mondelēz International in 2018 as Chief Marketing Officer for Asia, the Middle East and Africa to drive marketing excellence across the total portfolio of brands, including Oreo, Cadbury, Toblerone, Belvita, Halls and Tang. She is now SVP of Global Brands, leading growth strategies, brand foundations, creative excellence and innovation. She is a passionate believer in Creativity with Purpose and connecting with consumers on a deep human level. Winner of several Cannes Lions, Grand Prix IPA, Spikes Asia and D&AD pencils. Passionate foody, chocolate obsessed, meditating and laughing at (and with!) her three teenagers.