Meet the team

EVP & Managing Director, WARC
Nicola was appointed MD of WARC in January 2024, having spent two years at sister company LIONS and previously heading up WARC’s commercial team for nine years, helping clients solve their marketing effectiveness challenges.

SVP, Content
David leads WARC’s global content function, managing a global editorial and insight team. He’s worked for WARC since 2010, having previously been a marketing journalist at Haymarket in both London and Hong Kong.

Chief Digital Officer
Amin leads Digital Commerce (DC) and Operations. He pioneered the WARC dComm^TM Index, the first DC performance benchmark for marketers. A strategist by background, Amin is well versed in the Technology and Media space.

SVP APAC & Advisory
Having launched offices in Singapore, Shanghai and Delhi, Ed leads the WARC business across APAC and China, while also overseeing WARC’s advisory business at a global level.

Global Marketing Director
Mawa ensures the overarching evidence-based marketing strategy is delivered across core geographies. Mawa joined WARC in 2020, bringing a wealth of expertise from her previous role as Global Head of Marketing at Guinness World Records.

VP & Chief Experience Officer
Francis employs design thinking and international strategy in all aspects of the business across product, content and marketing to deliver a world-class experience to customers, partners, contributors and the wider community.

Head of Press & PR
With 25 years of industry knowledge, Amanda is responsible for delivering compelling and impactful communications to the global media to build brand recognition and engagement.

Awards Lead
As Awards Lead, John works closely with the LIONS team to deliver a portfolio of case study competitions which identify the most effective and strategically robust creative work from around the world.

Head of Content, WARC Media
As the lead of WARC Media and a marketing journalist for more than a decade, Alex produces the Global Ad Trends reports and is a regular speaker on The WARC Podcast.

Senior Editor, Brands
Anna is WARC’s Senior Editor covering brands and the CMO agenda. She explores the major trends impacting how marketers make decisions, working across a variety of formats including feature articles and podcasts.

Content Director
With 20+ years experience in a range of insight, marketing and strategy roles, Adi leads WARC’s Insight team. He manages all primary research and large insight projects such as the annual Marketer’s Toolkit.

Director of Data, Intelligence & Forecasting
James has monitored global media trends for more than a decade. He oversees WARC's intelligence operations, including strategic partnerships, dynamic modelling and forecasting of investment markets.

Deputy Editor
Sam leads the editorial strategy for WARC’s daily newsletter and writes news, features, and opinion for WARC. He has covered marketing, media and technology for close to a decade.

Head of Content, WARC Creative
With more than a decade in the industry, Amy’s expertise lies within marketing effectiveness research, with a focus on producing content to help clients maximise the impact of their creative work.

Head of Content, WARC Strategy
Lena sets the content agenda by working with subject experts to cover an array of topics about marketing strategy and advertising effectiveness, as well as overseeing WARC’s Sustainability and DEI hubs.

Americas Editor
Ann Marie Kerwin is Americas Editor at WARC, based in New York City. Equally skilled at content strategy and content production, Ann Marie manages content creation teams, thinks up new ways to package information and new ways to get it to audiences.

APAC Editor
Rica is a ‘polymath explorer’ passionate about championing stories about APAC. Her expertise is producing culturally relevant, holistic and human-centric thought leadership and solutions for brands - from major FMCGs to local brands and tech platforms.

Head of Content, Americas
Stephen has written about marketing for more than a decade, with postings in London and New York. His team reports on the latest marketing news and covers the industry’s biggest conferences around the world.

Director Account Development, Global
Jess leads our commercial operation in EMEA. She has worked directly with agencies, brands and media owners for over a decade to create effective and lasting partnerships to drive marketing success.

Head of Account Development, Americas
Michelle leads the Account Development team in the Americas region. She helps our partners with their strategic positioning in the industry and driving both internal and external business growth.

Head of WARC Advisory, EMEA & Americas
Imaad partners with brands, agencies and media companies like Pernod Ricard, Ogilvy and Spotify to problem solve and help power their effectiveness through education, thought leadership and benchmarking.

Advisory Lead, APAC
Ashik leads WARC’s Advisory service in APAC. He works with brands, agencies, and media owners to ensure that effectiveness is at the forefront of their marketing strategies.

Advisory Lead, US
As leader of WARC's consultancy in North America, Lexi partners with clients to develop bespoke solutions that drive marketing effectiveness and strategic growth.