How to create massive commercial impact with diverse and inclusive advertising

System1

Report exploring the implications of putting diversity and inclusion at the core of ads.
  • Diverse ads have the highest impact on diverse audiences when they’re loud and proud.
  • There are several techniques for creating an effective inclusive ad: A “melting pot” approach, showing a range of diverse individuals in a montage; A “discreet diversity” approach, where the ad stars people from an underrepresented group but the ad isn’t specifically about that group;A “loud and proud” approach, where the ad is telling a story or making a point about the experiences of a particular group; A “taking a stand” approach, where the ad is making or supporting a specific agenda.
  • There’s...

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