Spotlight: Australia
About this series
The WARC Spotlight Australia series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.
Latest Spotlight: Sports and sponsorships in Australia
Examines how the sports marketing landscape is changing. Deep-dive into:
- The sizeable opportunity of the casual fan
- Behave like a culture brand to expand reach and relevance
- Authentic integration in branding and ad placements
Deep-dives
Sport and ROI: How Suncorp Australia develops meaningful and effective sport partnerships from the ground-up
Author Mim Haysom
Company Suncorp
Field to ForYou page: How TikTok is shaping modern sports culture
Author Denny Handlin
Company TikTok
Rules of the game: Achieving peak performance and ROI in sports sponsorship
Authors Lesley West and Colin MacArthur
Company Kantar
How KFC uses brand sponsorship to enhance the sporting experience
Author Oliver Wilson
Company Ogilvy
How streaming is redefining sports marketing in Australia
Author Ashley Spinks
Company Seven
How FIFA Women’s World Cup sold 1.5m tickets and became a cultural phenomenon
Author Ted Helliar
Company GMR by TBWA
How the success of the Matildas offers a path to reinventing sports marketing
Author Elly Strang
Company Tracksuit
The current state of attention in Australian sport
Author Dan Collier-Hill
Company EssenceMediacom
More Spotlights
Redefining sustainable value in Australia
September 2023
How to be sustainable
March 2023
Adapting to regulatory changes
September 2022
Evolving the industry's understanding
August 2021
Examining the shift from DIY to DIFM
April 2021
Expanding the movement
January 2021
Being memorable in a digital age
February 2020
Use of data and online consumer relationships