Spotlight: India
About this series
The WARC Spotlight India series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.
Latest Spotlight: Decoding the Indian Gen Z
Looks at Gen Z's behaviours and habits, needs and preferences, and how brands and marketers can better engage them. Deep-dive into:
- Individual expression in a collectivist society
- Confidence in the generation
- The focus on short-term spending
Deep-dives
How Indian Gen Z desires individual expression in a collectivist society
Author Sandeep Dutta
Company Kantar
Why luxury is not reverential to the Indian Gen Z
Authors Jitender Dabas, Ankit Vohra and Omanshi Sabharwals
Company McCann Worldgroup India
How Indian Gen Z's self-reliance and confidence help marketers
Author Manisha Sain
Company The Womb Communications
Case studies
HERSHE'23 Women's Day campaign
Brand Hershey's
#FridayRelease
Brand Coca-Cola
How Nivea created 100000+ influencers for life in just 2 months
Brand Nivea
Search for change
Brand Google
Breaking the norm, #LollaIndia takes Asia by storm
Brand BookMyShow
Shaving Stereotypes – Inspiring the next generation of men
Brand Gillette
Meals Make Families
Brand McDonald's India
More Spotlights
India's path to global influence
December 2023
Looks at how the country stands on the brink of opportunities to yield significant influence at a global level.
September 2023
Asks why print media cannot be written off yet.
May 2023
Highlights the technology and innovations
February 2023
Social media in India
November 2022
Examines the opportunities and challenges
August 2022
The sustainability of the 10-minute promise
Sustainability marketing in India
May 2022
What brands need to do
The Direct-to-Consumer (DTC) model
February 2022
Changing the way people shop
Diversity & inclusion in Indian advertising
November 2021
Being more inclusive
August 2021
Optimism for the future
June 2021
Quality over numbers
April 2021
Leapfrog to the next level
February 2021
Taking a stand in India
July 2020
Embracing local in India
December 2019
Redefining rural marketing in India
October 2019
India’s digital payments future