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The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

In the AI age, CMOs must embrace ‘brand systems’

02 March 2026

In the AI age, CMOs must embrace ‘brand systems’ CMOs have a profound “two-audience problem”, says Oliver Feldwick, chief innovation officer at T&P, who explains in a WARC exclusive how they must now appeal to messy, emotional humans and cold, logical algorithms.
New Diageo boss applies a category lens

02 March 2026

New Diageo boss applies a category lens Drinks giant Diageo owns many “outstanding” brands, but its new CEO intends to add a category lens to the traditional brand focus.
‘Chinamaxxing’ is an example of China’s rising soft power

02 March 2026

‘Chinamaxxing’ is an example of China’s rising soft power While the online trend of ‘Chinamaxxing’ is unlikely to last long in the breakneck pace of social media, the practice of adopting certain Chinese habits – like drinking hot water or having congee for breakfast – is an indication that China’s influence as a global soft power is growing as America’s wanes.
The newest influencers brands need to think about: chatbots

02 March 2026

The newest influencers brands need to think about: chatbots While marketers compete to woo the biggest influencers talking about the latest trends, the one they should be thinking about getting onside is the chatbot, which many believe will have a lot of influence over what gets said about your brand.

WARC has become essential for addressing our brands' category challenges with Gen Z consumers. The global insights from case studies, articles and trend reports directly inform our client presentations and campaign strategies. The platform keeps us current with marketing trends while providing inspiration for our work.

Kristel Palines, Senior Planner , McCann Worldgroup Philippines

McCann Worldgroup

In today's marketing environment where we're constantly challenged to do more with less, WARC has become an invaluable resource. The time savings for our internal research have been significant as WARC's comprehensive reports and analysis provide the clarity and inspiration we need to stay ahead of trends, even when resources are tight.

Bethan Hockey, Research Director, Nationwide News Australia

News Corp Australia

I rely on WARC as an indispensable and inspiring resource in the rapidly evolving world of advertising. In a time when the advertising landscape is increasingly complex, their commitment to delivering high-quality, relevant content empowers advertisers like us to navigate challenges and capitalize on opportunities.

Vas Kourakis, Global Marketing Effectiveness Director, L'Oréal

L'Oréal

With a high focus on evidence-based marketing, we use WARC consistently in our journey to build strong local and global brands. The content and format suits us well, from the short three-minute reads to the longer deep dives on everything marketing related.

Marius Huseby Gulbrandsen, Head of Marketing Technology & Consumer Data, Orkla ASA

Orkla

WARC Media is an invaluable tool in our armoury. The data dashboards are a great go-to resource for internal media requests, especially the advertising spend and media cost sections. The media report series such as Global Ad Trends and Platform Insight reports are all great resources too. When I have needed a helping hand, our account team have always responded promptly, happy to go above-and-beyond for us.

Damian Lord, Head of Insight, The Institute of Practitioners in Advertising

IPA

WARC has been extensively utilised in our company from both marketing and research perspectives. It offers a wide range of data for local needs as well as global marketing strategy overviews. These have been invaluable, for example, in client meetings. Additionally, WARC.AI has been useful and extremely quick in assisting with daily, urgent needs.

Kati Heinänen-Rautee, Insight Manager , Alma Media

Alma Media

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