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02 March 2026
02 March 2026
02 March 2026
02 March 2026
“WARC has become essential for addressing our brands' category challenges with Gen Z consumers. The global insights from case studies, articles and trend reports directly inform our client presentations and campaign strategies. The platform keeps us current with marketing trends while providing inspiration for our work. ”
Kristel Palines, Senior Planner , McCann Worldgroup Philippines
“In today's marketing environment where we're constantly challenged to do more with less, WARC has become an invaluable resource. The time savings for our internal research have been significant as WARC's comprehensive reports and analysis provide the clarity and inspiration we need to stay ahead of trends, even when resources are tight. ”
Bethan Hockey, Research Director, Nationwide News Australia
“I rely on WARC as an indispensable and inspiring resource in the rapidly evolving world of advertising. In a time when the advertising landscape is increasingly complex, their commitment to delivering high-quality, relevant content empowers advertisers like us to navigate challenges and capitalize on opportunities. ”
Vas Kourakis, Global Marketing Effectiveness Director, L'Oréal
“With a high focus on evidence-based marketing, we use WARC consistently in our journey to build strong local and global brands. The content and format suits us well, from the short three-minute reads to the longer deep dives on everything marketing related. ”
Marius Huseby Gulbrandsen, Head of Marketing Technology & Consumer Data, Orkla ASA
“WARC Media is an invaluable tool in our armoury. The data dashboards are a great go-to resource for internal media requests, especially the advertising spend and media cost sections. The media report series such as Global Ad Trends and Platform Insight reports are all great resources too. When I have needed a helping hand, our account team have always responded promptly, happy to go above-and-beyond for us. ”
Damian Lord, Head of Insight, The Institute of Practitioners in Advertising
“WARC has been extensively utilised in our company from both marketing and research perspectives. It offers a wide range of data for local needs as well as global marketing strategy overviews. These have been invaluable, for example, in client meetings. Additionally, WARC.AI has been useful and extremely quick in assisting with daily, urgent needs. ”
Kati Heinänen-Rautee, Insight Manager , Alma Media