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12/08/2020 The growth of Southeast Asia’s digital economy has already surpassed figures initially forecasted to be reached in 2025 – with 69% of Southeast Asian consumers expected to go digital by the end of the year.
Opinion
12/08/2020 With brand strategy now the top priority for CMOs, Faris Yakob dives into the history of the idea: from the logo to the totality of interactions it has come to represent.
News
12/08/2020 Half of Australian marketers are withholding their budgeted advertising spend for the rest of the year, according to new research from Ipsos and the Australian Association of National Advertisers (AANA), in a waiting game for more stability around ...
News
12/08/2020 Christmas in the UK is the season that can make or break a retailer or brand’s year but is just one of the parts of life likely to be changed beyond recognition in 2020 – with the hobbies and practices taken up in lockdown front and centre, new ...
News
12/08/2020 The COVID-19 crisis has seen a shift to e-commerce and home delivery – and it’s an opportunity for brands to rethink the role of packaging and leverage the power of unboxing.
News
12/08/2020 Bevel, a grooming brand made by Walker & Co. to address the personal-care needs of Black men, has built equity with its target audience through a focus on authenticity, passion and purpose.
11/08/2020 As countries ease and then tighten restrictions, the timetable to recovery remains uncertain. Dr Rodney Collins PhD considers how culture plays an outsized role in the responses that diverse peoples take to the re-opening process.
News
11/08/2020 Founded just one year apart, trading updates from two of the new fintech brands paint very different pictures, with Starling touting its projected profitability, while a more exposed Monzo deals with serious concerns it would be able to continue ...
News
11/08/2020 The Clorox Co., which owns brands like Glad trashbags, Rainbow Light vitamins and Kingsford charcoal, is putting advertising at the heart of its strategy in response to COVID-19 and the recession following in its wake.
News
11/08/2020 During lockdowns there has been a voracious appetite for good content; a new WARC report shows how a well thought-out content strategy can pay off for brands.
News
11/08/2020 While most Indian consumers don’t expect household spending to return to normal until the middle of next year, many have expressed a ‘positive buying sentiment’ for this year’s Diwali.
News
10/08/2020 Five things you might have missed from last week, including TikTok, Vivo, Beyond Meat and Uber. Trump’s TikTok ultimatum The US President has issued executive orders that would ban TikTok and WeChat from operating in the US in 45 days if they are ...
Opinion
10/08/2020 Last week, WARC published the WARC Guide to E-commerce and the Future of Effectiveness, with examples, expertise and guidance to help marketers navigate challenges and seize new opportunities, as they map out a path to recovery.
News
10/08/2020 BIC, the pen brand, is focusing on issues like customer journeys, product assortment and packaging as it adapts to the demands of an increasingly complex e-commerce ecosystem.
News
10/08/2020 Many people around the world find themselves fluctuating between adaptation to the requirements of lockdowns and resistance to them, depending on their need for connection with other people; brands will need to reassess their role accordingly, new ...
News
10/08/2020 Video-streaming platform iQiyi is increasingly venturing into the offline retail space, leveraging the power of its shows to get involved with brands and KOLs in a new way.
News
07/08/2020 Share of search provides a useful metric that any marketer can use as a surprisingly accurate proxy for the important, but often expensive, calculation of a brand’s market share, says a leading planner.
News
07/08/2020 Ads that use sexualised images of women elicit similar responses from people with liberal and conservative perspectives on feminism, a study in the Journal of Advertising Research (JAR) has found.
News
07/08/2020 In the ‘new normal’ people will frequently encounter social distancing issues; it’s an area fraught with problems for retailers and public transport operators but behavioural science offers some pointers.
News
07/08/2020 The full impact of COVID-19 on broadcast advertising was laid bare in ITV’s Q2 results, announced yesterday, which revealed that ad revenues were down 43% year-on-year for the three months to the end of June.
News
07/08/2020 Australian women are feeling pressured under lockdown and many are thinking about taking a new path after the pandemic comes to an end.
07/08/2020 Gianmauro Vella, PepsiCo Head of Design Apac & Amesa explains the design strategy behind the soft drinks company limited editions cans.
Opinion
07/08/2020 The advertising industry has the power to influence culture through what it creates, and, says Jay Richards, it also needs to reflect the reality of a world that is 70% non-white.
News
06/08/2020 The finances of next month’s India Premier League have been disrupted as title sponsor Vivo has agreed with the Board of Control for Cricket in India to take a pass on this year’s event in view of the anti-China sentiment in the country.
News
06/08/2020 In the debate about which consumer media habits will stick post-lockdown, new data from Ofcom suggests the shift to SVOD is here to stay.