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05 June 2020 Firms need to accommodate customers and partners with uncertain or reduced incomes due to the COVID-19 pandemic or lose their business entirely, according to a new report by Forrester.
News
05 June 2020 Television advertisers could benefit from using the “persuasion rating point” as a metric to understand the impact of their commercials, according to a study published by the Journal of Advertising Research (JAR) The analysis was undertaken by ...
News
05 June 2020 Providers of subscription-based streaming services in the UK could lose up to £97.3m in revenue because British consumers are now more open to ad-supported content and are no longer prepared to pay as much for their monthly fee.
05 June 2020 With advertising budgets being pared back, marketers, now more than ever, need better metrics than CPCs and CTRs to be sure their spending is having the desired effect, says Paul Rowlinson.
News
05 June 2020 Bushfires, floods and the COVID-19 outbreak have forced Australian insurer NRMA to be flexible about plans – and it has learned some key lessons about adapting quickly.
News
05 June 2020 New research reveals that 91% of marketers believe poor email deliverability has a negative financial impact on their business, with 8% saying the effect was severe.
05 June 2020 Human attention, as a measure of effectiveness, is fast becoming a unit of trade. Media effectiveness research continues to find imbalance that disadvantages advertisers.
News
05 June 2020 While vocal support for the Black Lives Matter movement continues – witness the latest McDonald’s ad – brands and agencies are also beginning to offer financial donations to organisations that can help fight discrimination on the ground.
Opinion
05 June 2020 The hunt for attention It seems our days are getting longer and our attention spans are getting shorter.
Opinion
04 June 2020 During May, KFC achieved the highest uplift in Ad Awareness of any brand in the UK with a +10.7 rise.
News
04 June 2020 A major new study into what Australia’s Gen Z are really like reveals that this group of 14-to-24 year-olds are probably the least radical young people for generations.
Opinion
04 June 2020 Carvana, the online used car retailer, saw the greatest uplift in Ad Awareness of any US brand during May.
News
04 June 2020 The travel industry has been hard hit by the COVID-19 pandemic, but there are signs, in Asia-Pacific at least, that things are starting to look up.
04 June 2020 MyRepublic Singapore MD Lawrence Chan sheds some light on the telecommunications brand’s marketing strategy and activity as COVID-19 continues to make its presence felt.
News
04 June 2020 Soft drinks company Coca-Cola is emerging from the lockdown period with a new focus on agility and flexibility as it builds on what it’s learned from operating largely in the digital space over the past few months.
Opinion
04 June 2020 During May, soft drinks brand Vimto achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia.
Opinion
04 June 2020 SK-II: The Marriage Market Takeover campaign won the Grand Prix at the WARC Prize for Asia Strategy in 2017 and set the luxury skincare brand on a new trajectory in China that it has followed ever since.
News
04 June 2020 COVID-19 has ended years of double-digit growth for the digital advertising industry in Europe, but new figures from IAB Europe indicate that its decline in 2020, at -5.5%, will be far less than that experienced by all other media, at -21.3%.
News
04 June 2020 Thirty global trade associations and organisations have backed the launch of TRANSITION, a free-to-use online platform providing a place for advertising, media & marketing talent displaced by COVID-19 to find inspiration and access ...
04 June 2020 For the last few years, in marketing circles and beyond, the latest iteration of corporate good has been ‘purpose’.
News
04 June 2020 During the current pandemic, American adults are streaming more video content than ever before, raising new media mix issues for advertisers and agencies.
News
04 June 2020 Nestlé USA, the consumer packaged goods manufacturer, is taking a nuanced approach to digital innovation as it seeks to deploy the most relevant new technologies in building its brands.
News
03 June 2020 UK PLC is facing a huge financial blow from the effects of the coronavirus pandemic and the subsequent lockdown - but a new study from Ebiquity claims that simply by reallocating marketing spending, British businesses could rescue over half a ...
News
03 June 2020 Post-lockdown, there’s a new marketing narrative in India that seeks to plug into new consumer anxieties surrounding staying healthy and the idea of building immunity in a world stalked by COVID-19.
News
03 June 2020 Companies must “have a voice” and demonstrate they “truly care” about issues like racial injustice in the face of rising tensions in the US, according to Manoj Raghunandanan, global president of Johnson & Johnson’s Self Care unit.