WARC Advisory
Grow your marketing credibility with the C suite
Elevate your internal and external profile, build the right capabilities within your team and maximise creative impact.
Get and stay ahead with our bespoke learning and content programmes - based on marketing effectiveness research and best-in-class evidence.
Why WARC Advisory?
Objective and
independent analysis
WARC has no agenda other than providing what’s right for you. We use independent evidence from over 80,000 sources including case studies, best practice reports and research papers
Trusted advice from the brightest minds
WARC gives you access to brand leaders, awards winners, and seminal research authors together with the latest intelligence from our network of over 50 industry partners
A global outlook on effectiveness
We curate the most relevant research, trends, and examples from over 120 countries and 130 product sub-categories to help you get clear insights into your category and audience
Our advisors
ED PANK
MD, APAC and VP, Advisory
Ed opened WARC’s Asia Pacific HQ in 2011 and became VP of WARC Advisory’s global practice in 2021. Ed is an evangelist for smarter insights and strategic thinking: he has won several awards, including Effies and has also judged for the MMAs, Singapore Effies, Australia APG and Mumbrella APAC Awards.
Watch
Effectiveness in uncertain times
Shares evidence and insights on how brands can respond and rebound from the COVID-19 crisis
Read
India becomes a super-power of marketing effectiveness
Indian campaigns have featured at the very top of WARC rankings
Watch
WARC Webinar:
What makes consumers share content across different territories?
KATIE STERLING
Head of Advisory
Katie spent five years based in Singapore managing WARC’s clients before she launched WARC Advisory in 2019. She has worked with clients across markets to build out strategic objectives and approaches problem solving with energy and flair.
IMAAD AHMED
Head of Advisory, EMEA & Americas
Imaad has over 15 years of marketing experience in the retail, defence and media sectors. He’s presented at big industry events like the Festival of Marketing, Brand Week Istanbul and DMX Dublin on all sorts of effectiveness topics.
ASHIK ASHOKAN
Advisory Lead, APAC
Ashik is an award-winning strategist who has formulated brand, business and marketing strategies for Fortune 500 companies and government bodies. He leads the Advisory wing for APAC and focuses on key accounts globally at WARC.
KAVITA PATEL
Advisory Lead, EMEA
Kavita has spent 10 years in global planning and strategy roles across various network media agencies. She has worked with some of the world's most iconic brands including P&G, LEGO & Amazon and enjoys tackling marketing challenges with tenacity and creativity.
ALEXIS GRESH
Advisory Lead, Americas
Lexi leads Advisory for the Americas region. Prior to WARC, she led brand growth and effective marketing strategies for almost a decade. She's a driven yet down-to-earth expert who can be relied on to craft solutions that maximize results.
WARC Advisory tailored solutions
We work with clients in three main ways:
Upskill your team through WARC Academy. We partner with you to build learning programmes balancing a blend of theory and best in class evidence, from easy to consume video summaries to longer-form specialist workshops delivered by industry experts.
Compare your business to best-in-class to drive growth. We use our proprietary frameworks and data to help you benchmark against your peers, evaluate and maximise your brand’s effectiveness.
Land a message and educate the industry together with us as a credible knowledge partner. We work in close partnership with you to create white papers and content programmes that advance our industry with new thinking.
