You are in
This year’s WARC Prize for MENA Strategy shortlist reinforces the power of strong, local insights for both global and local brands, writes WARC’s Chiara Manco.
What makes a compelling case study? WARC’s Chiara Manco mines past winners of the WARC Prize for Asian Strategy to find out.
WARC’s Chiara Manco looks at brands that have successfully tapped into Pride month to show support to the LGBTQ+ community.
P&G’s work proves how market leadership is bound to a willingness to embrace and encourage societal change, writes WARC’s Chiara Manco. When Cannes Lions awarded P&G the Brand Marketer of the Decade, its Chief Brand Officer, Marc Pritchard stated: “It’s important now, as ever, to continue to use our voice and creativity to be a force for good, a force for growth and a force for change.” It’s that last word, ‘change’, that can offer an insight into the FMCG giant’s leadership.
The winners of the 2020 North America SABRE Awards can inspire brands looking to progress social change, writes WARC’s Chiara Manco. Many of the winners of the 2020 North America SABRE Awards show how to tackle different forms of bias, prejudice and discrimination.
The winners of the 2020 DBA Awards showcase the transformative power of visual communications, writes WARC’s Chiara Manco.
The 2020 WARC Awards’ Effective Content Strategy shortlist is a testament to the power of compelling content to get consumers’ attention.
WARC’s Chiara Manco analyses three themes that emerged from the winners of the 2019 IMC European Awards.
WARC’s Chiara Manco looks back at ten years of the WARC Prize for Asian Strategy to see how Asia’s most effective marketing strategies adapted their channel selection in an ever-changing media landscape.
As consumers increasingly expect brands to be the drivers of change, WARC’s Chiara Manco looks at three brands that embraced activism.
WARC’s Chiara Manco looks at three brands that stood out by using influencers in unconventional ways.
As millennials become parents, WARC’s Chiara Manco focuses on three brands that have successfully targeted them at this new life-stage.
As cannabis is made legal in more countries, WARC’s Chiara Manco highlights three food brands that have targeted users effectively.
Sportswear brands New Balance and Nike show how to nudge runners towards achieving their goals, writes WARC’s Chiara Manco.
Unilever-owned OMO launched a water-soluble clothes tag made from laundry detergent that will be added to sports outfits on sale in Lebanon.
Winning the 2018 WARC Awards’ Social category Grand Prix and Path-to-Purchase Special Award, McDonald’s Full-heart Support for Gaokao campaign achieved unprecedented engagement and footfall for the fast-food restaurant in China.
Grand Prix winner of the 2018 WARC Awards’ Effective Content Strategy category, Coca-Cola’s campaign around the African Cup of Nations in Egypt proves that a single-minded message is not always the answer.
Rob Norman has been at the centre of the media world for over three decades. Now, as an adviser to his old firm WPP and a board member of others, he feels more involved with the industry than ever.
What does a crash course in marketing theory teach you? WARC’s Editorial Assistant (Awards) Chiara Manco is currently studying for the IPA Foundation Certificate.
About Chiara Manco