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05 August 2020 Mobile advertising continues to see growth in the UK, despite the impact of COVID-19 on marketing budgets, according to a new WARC report which finds brands looking to engage consumers in a socially distanced world largely through video and social.
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05 August 2020 Campaigns for global brands including Burger King, KFC, Nissan Patrol, OMO and Standard Chartered Bank, as well as local brands, such as Almosafer in Saudi Arabia, Babyshop in the UAE, Etisalat Misr in Egypt and Donner Sang Compter in Lebanon, are ...
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05 August 2020 Livestreaming in China is growing fast and has a fundamental impact on a brand’s market share, according to data analytics business Yimian.
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05 August 2020 Publicis Groupe, the agency holding company, is taking a variety of steps to boost representation and inclusivity throughout its organisation having rigorously assessed its performance in this area.
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05 August 2020 Spotify, the streaming music site, has seen significant shifts in device usage and in the type of audio that users across Southeast Asia are listening to during lockdowns, which has potentially important ramifications for marketers.
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05 August 2020 More than £1 billion was taken out of traditional advertising expenditure during the UK’s lockdown period, according to new data from Nielsen which finds that between March 23 and June 30 there was a 48% year-on-year drop in spend.
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04 August 2020 Advertisers, agencies, publishers, adtech firms and trade associations have joined together to launch the Partnership for Responsible Addressable Media, a timely initiative given recent changes around cookies and mobile IDs.
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04 August 2020 The India Premier League (IPL) is heading overseas for a third time, leaving behind some disgruntled fans thanks to a decision to stick with its current sponsors.
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04 August 2020 While Microsoft seems at first sight an unlikely candidate to acquire a big chunk of the English-speaking operations of TikTok, there are several reasons why the enterprise software and services business is having another go at the consumer market.
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04 August 2020 European organisations are leading the way in bringing their programmatic operations in house, according to a new report from the Interactive Advertising Bureau which suggests that this may be a consequence of GDPR and their greater ability to ...
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04 August 2020 The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in an eight-week period, prompting a rethink of all the marketing fundamentals; a new WARC report looks at the changes taking place and what they mean ...
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04 August 2020 Marketers that are interested in connecting with gamers may benefit from expanding their efforts to reach “casual” players who are not the most engaged but who boast a higher household income than the norm.
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03 August 2020 Luxury fashion brand Burberry has partnered with Tencent’s WeChat to combine the physical and social media worlds in a new way; a ‘social retail’ store in Shenzhen is the result.
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03 August 2020 New research from Google and the Behavioural Architects seeks to understand the complexities of the purchase decision process at a time when e-commerce is erupting as a result of COVID-19 – here’s what you need to know.
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03 August 2020 A day after their CEOs appeared in front of a Congressional committee to reject allegations of being anti-competitive, Big Tech – Alphabet, Amazon, Apple and Facebook – “all hit match-winning home runs”, in the words of one analyst, with their Q2 ...
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03 August 2020 Starbucks, the coffee-house chain, is using the disruption of the COVID-19 pandemic to “move aggressively and further differentiate” its brand from competitors.
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03 August 2020 A draft mandatory code from the Australian Competition & Consumer Commission aims to enable local media to bargain with Google and Facebook to receive fair payment for their news content.
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31 July 2020 Brands and retailers are gearing up for next month’s Qixi Festival – China’s equivalent of Valentine’s Day – but changing cultural attitudes and lockdown-induced behavioural shifts point towards the growth of new gifting habits.
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31 July 2020 Lockdowns have led to a surge in online activity around the world, but research from Dentsu Aegis Network shows nearly half of Gen Z believe their personal use of tech has a negative impact on their health and wellbeing.
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31 July 2020 Three quarters of Americans agree that, generally speaking, during the COVID-19 pandemic and related shutdowns, “companies were more reliable than the federal government in keeping America running”.
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31 July 2020 Dating apps have evolved to enable users to find social connections generally as well as romance, and in doing so are giving brands more opportunities to create moments which are worth talking about.
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31 July 2020 Advertising professionals may be wasting valuable resources on choosing expensive music to accompany their work thanks to a bias that is not shared by consumers, according to a paper in the Journal of Advertising Research (JAR).
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31 July 2020 Under pressure, the young and controversial social media app TikTok has laid down a challenge to its competitors: match us on our radical transparency and show the world your code – but does it actually signal a significant change for the app? On ...
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30 July 2020 With India’s government reported to be considering a ban on more Chinese apps, advertisers are having to re-evaluate their media strategies, says a WARC Trends report.
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30 July 2020 Singapore's healthcare market is poised grow to $29.8 billion in 2020, and more than double to $68.7 billion by 2029 according to market insights firm, Fitch Solutions.