AME Awards

Honouring work that demonstrates ground-breaking solutions

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Case Study

Bahay Tuluyan, the NGO working to end the abuse of children in the Philippines, used the drawings of traumatised children to highlight the issues of child sexual abuse in the country.

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Nissan, the multinational automotive manufacturer, increased sales of its new Micra model in Ireland by positioning the car as one that should not be messed with.

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Dot Incorporation, the Korean manufacturer of devices for assisting blind people, created its Dot Mini to help improve quality of life for blind people across the globe.

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Parents of Road Victims (PEVR), the Belgian road safety organisation, used an extended radio campaign to highlight the number of deaths in traffic accidents.

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MINI, the car brand, used interactive billboards to advertise the launch of its new MINI Connected service in Germany.

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Australian Marriage Equality (AME), the advocacy group for pursuing the legalisation of same-sex marriage in Australia, helped promote marriage equality through a positive TVC.

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Taiwan Star Telecom, the mobile carrier, changed mobile phone-using behaviour in Taiwan to help prevent Macular Degeneration (MD).

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Uber, the international transportation network company, partnered with Mothers Against Drunk Driving (MADD) to raise funds to combat drunk driving in Canada.

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Hornbach, the German DIY superstore chain, partnered with a Danish designer to sell a high-end lounge chair that needed to be assembled in the European market.

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Parents of Road Victims (PEVR), the Belgian road safety organisation, made an online platform to highlight the dangers of texting while driving.

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Save Soap Project, an initiative by Japanese health and hygiene company ANGFA, used an interactive book product to educate consumers and increase soap sales in Cambodia.

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Share, the German social enterprise brand, successfully launched a new social FMCG product to help people reduce overconsumption without making personal sacrifices.

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Boysen, the leading paint manufacturer in the Philippines, helped tackle air pollution in Manila by using a smog-eating paint to create painted murals throughout the city.

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McDonald’s, the multinational fast food franchise, increased engagement in Lebanon during the FIFA World Cup by becoming the sponsors of cheering up.

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Mankind Pharma, the Indian pharmaceutical company, increased awareness of its Manforce Condoms product through a viral online video.

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7-Eleven, the international convenience store chain, increased charitable donations in Taiwan by challenging the assumption that giving small amounts is stingy.

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VOO, the Belgian telecom company, hijacked the buffering wheel on online videos to promote its service’s speed.

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YouTube, the online video hosting platform, created a new app to appeal to consumers in rural Indonesia.

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RGD DesignThinkers Conference, the annual Canadian conference for visual communicators, used the theme ‘Speak the Truth’ to improve attendance and website traffic.

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The Association of Philippine Broadcasters (APB) changed negative perceptions toward Muslims in the country by spreading stories of their heroism.

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Tim Hortons, the Canadian quick service restaurant, invited a Kenyan ice hockey team to Canada for a game to increase engagement with Canadians.

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The Centre for Addiction and Mental Health (CAMH), a Canadian psychiatric teaching hospital, challenged people’s dismissive attitude toward mental health with provocative OOH.

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Penny Markt, the German discount supermarket chain, used a short film to celebrate love during Christmas time in Germany.

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Mucinex, the cold and flu medicine brand, inserted itself into conversation around the Super Bowl to increase engagement during peak flu season in the US.

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The Dubai Health Authority reduced the risk of accidental medication overdose in the UAE by developing a pictorial prescription.