AME Awards 2023
Honouring work that demonstrates ground-breaking solutions
About the Awards
The AME Awards for advertising and marketing effectiveness honour work that demonstrates ground-breaking solutions to challenging marketing problems. Winning campaigns address a challenge in the marketplace, utilize outstanding creative elements, and incorporate a thorough marketing plan to deliver a successful execution; they exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning.
The most recent AME Awards were announced in August 2023 and all the cases studies are available to read here on WARC.
Grand
The greatest guide to Jochos & Burgers
Bimbo
Vector B McCann / Performance Art
Mexico
Bimbo, a bakery, drew inspiration from Mexican traditions to create a fully generative search and signage system to put thousands of Mexico’s hamburger and hotdog stands on the foodies’ map.
Gold
French toast guy
Wendy’s Canada
McCann Canada
Canada
Self check-out
K-Lynn
Leo Burnett Middle East
UAE
The Harbin sit pack
Harbin Beer
BBDO China
China
The homecoming
Home Centre
Leo Burnett Middle East
UAE
Time to read
Kinokuniya
Saatchi & Saatchi Middle East
UAE
Unbranded menu
McDonald’s
Leo Burnett Group Manila
Philippines
Silver
Bronze
Finalists
Black Friday – level up your deal
Samsung
Cheil Germany GmbH
Germany
Frequencies of peace
Babyshop
FP7 Dubai
UAE
King Charles III – the Burger King
Burger King
Grabarz & Partner
Germany
Lost the pot
Pot Noodle
OLIVER / U-Studio
UK
Mail old meds
Korea Post
INNOCEAN
South Korea
Sing it right with Spotify Lyrics
Spotify
Juice
Singapore
The not hot periodwear collection
Always
Leo Burnett Middle East
UAE