AME Awards

Honouring work that demonstrates ground-breaking solutions

Browse latest case studies

About the Awards

The AME Awards for advertising and marketing effectiveness honour work that demonstrates ground-breaking solutions to challenging marketing problems. Winning campaigns address a challenge in the marketplace, utilize outstanding creative elements, and incorporate a thorough marketing plan to deliver a successful execution; they exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning.

The most recent AME Awards were announced in April 2019 and all the winning cases studies are available to read here on WARC.

Find out more about the AME Awards

AME logo

Best in Show


Parents of Road Victims: BlindMeters

Brand Parents of Road Victims
Agency Happiness
Country Belgium

Parents of Road Victims, the Belgian road safety organisation, made an online platform to highlight the dangers of texting while driving. allowed people to see the distance they had passed while looking at their phones and texting.

The campaign achieved five million engagements in just 24 hours, with wide press coverage.



Mucinex: #SuperSickMonday

Brand Mucinex
Agency McCann Worldgroup
Country United States

Mucinex, the cold and flu medicine brand, inserted itself into conversation around the Super Bowl to increase engagement during peak flu season in the US.


7-Eleven Taiwan: Rhythm of Love Wall

Brand 7-Eleven
Agency ADK Taiwan
Country Taiwan

7-ELEVEN, the international convenience store chain, increased charitable donations in Taiwan by challenging the assumption that giving small amounts is stingy.


Save Soap Project: Washable Book

Brand Save Soap Project
Agency McCann Healthcare
Country Japan, Cambodia

Discover Puerto Rico: #CoverTheProgress

Brand Discover Puerto Rico
Agency Ketchum
Country United States

Manforce Condoms: #ShutThePhoneUp

Brand Manforce
Agency Asatsu-DK-Fortune
Country India

Parents of Road Victims: Behind The Numbers

Brand Parents of Road Victims
Agency Happiness
Country Belgium

Australian Marriage Equality: For every bachelor and bachelorette

Brand Australian Marriage Equality
Agency Leo Burnett Sydney
Country Australia

Share: Share Your Buy

Brand Share
Agency Heimat Werbeagentur GmbH
Country Germany


MINI: The Shortcut Billboards

Brand MINI
Agency Serviceplan
Country Germany

Uber Canada: Uber Moms

Brand Uber
Agency Zulu Alpha Kilo
Country Canada

YouTube Go: Exorcising The Fear of Data Consumption in Rural Indonesia

Brand YouTube
Agency MullenLowe
Country Indonesia

Micra: A Micra Revolution

Brand Micra
Agency In the Company of Huskies
Country Republic of Ireland

Bahay Tuluyan: Disgusting Stories

Brand Bahay Tuluyan
Agency TBWA\Santiago Mangada Puno
Country Philippines

Hornbach Baumarkt: Hornbach Werkstück Edition

Brand Hornbach Baumarkt
Agency Heimat Werbeagentur GmbH
Countries Germany, Sweden, Switzerland

Association of Philippine Broadcasters: Love Thy Neighbor

Brand Association of Philippine Broadcasters
Agency TBWA Santiago Mangada Puno
Country Philippines

CAMH: Mental Health is Health

Brand CAMH
Agency Zulu Alpha Kilo
Country Canada

Tim Hortons: The Away Game

Brand Tim Hortons
Agency Zulu Alpha Kilo
Country Canada

McDonald's: The McDelivery Pin

Brand McDonald's
Agency Leo Burnett Manila
Country Philippines


Taiwan Star Telecom Co., Ltd: Black Spot Campaign

Brand Taiwan Star Telecom
Agency X-line Co
Country Taiwan

VOO: Buffer Rage

Brand VOO
Agency Happiness
Country Belgium

Mission: Impossible - Fallout: CGI Need Not Apply

Brand Mission: Impossible
Agency Viacom Velocity
Country United States

McDonald's: Cheer Up Losers

Brand McDonald's
Agency Fp7 Bey/UM Bey
Country Lebanon

PENNY-Markt GmbH: Christmas doesn't need much – Only love

Brand PENNY-Markt
Agency Serviceplan
Country Germany

Boysen: KNOxOUT Project – This is a tree

Brand Boysen
Agency TBWA\Santiago Mangada Pun
Country Philippines

Publicis Sapient/Second Story: Make Some Room – Unconscious Bias Workshop

Brand Publicis Sapient
Agency In-house
Country United States

Patrón: Patrón Cocktail Lab

Brand Patrón
Agency Publicis Sapient
Country United States

MTV's +1 the Vote

Brand MTV
Agency Viacom
Country United States

Dubai Health Authority: RX Prescription Stickers

Brand Dubai Health Authority
Agency The Classic Partnership
Country United Arab Emirates

DesignThinkers: Speak the Truth

Brand DesignThinkers
Agency Zulu Alpha Kilo
Country Canada

Hornbach: Sweat It Out

Brand Hornbach Baumarkt
Agency Heimat Werbeagentur GmbH
Country Germany

Vangardist Progressive Men's Magazine: The Pink Triangle Issue

Brand Vangardist
Agency Serviceplan
Country Germany