JURY CHAIR
Media Director, Haleon, EMEA & LATAM

Carolina is currently Media Director for the Repeatable Growth Model process for Europe, Middle East, Africa and Latam markets. In this role, she ensures business growth plans that will deliver increased net sales to a specific category/country through better Media & Creative plans. She is obsessed with data-driven marketing, digital transformations, audience-based decision making and finding effective and efficient ways to grow the brands. Current key brands: Panadol, Advil, Centrum, Sensodyne, Corega, Voltaren, Theraflu amongst others.

Head of Brand & Advertising, GFK NIQ, LATAM

Carolina is a well recognised profesional in Chile within the marketing, business and advertising comunity. She is recognised as one of the 100 women leaders in Chile in 2022, and as winner of the Marketing Best prize in 2020. Carolina is Head of Brand & advertising for LATAM at GfK NIQ and also leads the Consumer and Marketing team in Chile. Before this she lead the Strategic Planning areas at BBDO and Proximity, advertising agencies. Carolina has been a speaker in multiple events. Find Carolina on LinkedIn.

Strategic Planning Director, Omnicom Media Group, Ecuador

Husband, empiric musician and a concert-goer like no one else, Daniel is the Strategic Planning Director at OMG Ecuador with over 15 years of experience in advertising working for clients such as McDonald's, J&J, Nissan, HP, DirecTV, Pepsico, Sanofi, Bimbo, Clorox, Essity, Volkswagen, SC Johnson and Produbanco. Walking this path has given him the opportunity to team up and win in festivals such as Effie Awards, Festival of Media, El Ojo de Iberoamérica and Lux Awards (local - endorsed by D&AD). Find Daniel on Instagram: @dangv86, on X: danielec_2697 and on LinkedIn.

Executive Creative Director, MAP Brasil, Brazil

Deh is a communicator, mother and publicist. She’s a Partner and Executive Creative Director at Map Brasil, creativity teacher at FIAP MBA, member of the Council for Social and Sustainable Economic Development of the Presidency of the Republic and creator of the anti-racist education initiative @CriandoCriançasPretas which earned a tribute from the Monica Class in the project Street Owners 2022. She was creative director at Publicis Brasil and was a judge at the latest editions of international advertising festivals such as Cannes Lions and D&AD. Find Deh on Instagram: @eudehbastos and @criandocriancaspretas and on LinkedIn.

Creative Data Director, Artplan, Brazil

Diogo graduated as an engineer and, being a marketeer at heart, Diogo has always worked bringing data to life, or at least to meaningful insights. He started out working with with database and CRM before moving on to analytics and third-party data. In Diogo's eyes, there is nothing better than beating the competition to transforming data into knowledge and then turning that knowledge into action. Find Diogo on Instagram: @bobsind, on X: @bobsind and on LinkedIn.

Brand Comms and Digital Marketing Head LAC, Bacardí Latin America, Panama

With broad experience in advertising and marketing, and a background in both agency and brand teams, Juan excels in leading teams towards innovative strategies and effective communications by skillfully blending his knowledge in media, creativity, and digital with a deep passion for transforming trends and consumer insights into powerful brand narratives. A brand strategist at heart, Juan currently leads the Brand Comms & Media area for Bacardí Latin America. Find Juan on LinkedIn.

CEO, Anunciar Media Agency, Argentina

Miguel is CEO of Anunciar Media Agency. His experience includes agencies such as Mc Cann Erickson, Saatchi & Saatchi, Mediaedge and Universal. He also has experience in media sector as Director for TV Channel 9 Buenos Aires. He joined Carat in 2003 as COO and was appointed s President and CEO at the beginning of 2008. In 2011 was promoted to CEO at Aegis Media Argentina. As part of Dentsu Aegis Network, he was President Of Amplifi LatAm. In 2017 he joined Anunciar as CEO. Find Miguel on LinkedIn.

CEO, Ogilvy, Dominican Republic

Nonora, CEO and co-founder of Ogilvy in the Dominican Republic, is a Northwestern alumna. She also founded also founded Novazul, content distribution and Advanced Media Center, is a board member of the Dominican Association of Commercial Communication Companies, and ranks among the 50 most powerful women in the Domincan Republic. She attributes her accomplishments to leading with love and courage. As a believer in progress via education/innovation she co-created WE (WorkShop Experience): events where top executives work alongside worldwide industry leaders to foster and accelerate change.

Head Of Growth, UM, LATAM

Patricio is passionate about how media, marketing and communicationss can deliver business results. He is an Argentinean living in Mexico and is in charge of growth for UM LATAM (+150M USD in billings in last three years). He has won over 40 awards in the Effie & FOMLA awards but, most importantly, is a World Cup Champion (love you, Messi). Find Patricio on LinkedIn.

JURY CHAIR
Chief Marketing Officer, Ambev, Brazil

Dani is a seasoned marketing professional with over 15 years of experience in brand building and has worked on brands both big and small, craft and mainstream, Brazilian and international. Part of Anheuser-Busch InBev since 2008, Dani has worked in Brazil, Europe and New York's Global Office, where he was responsible for Creative & Capabilities. Serving as Ambev's Chief Marketing Officer since 2020, he has led the creative transformation of the company, which has resulted in Ambev becoming the most awarded Brazilian company in Cannes in 21-22, and Effie's Advertiser of the year for the first time in 2022. Find Dani on Instagram: @waks85 and on LinkedIn.

Head of Creative Works SPLA (Spanish Latam), Google, Argentina

Alejandro is a passionate professional with extensive experience in developing marketing and digital communication strategies. Currently, he serves as Head of Creative Works for SPLA (Spanish Latam) at Google, leading a team of talented creatives across the region. Previously, he led the launch of Disney+ in LATAM and held positions at National Geographic, Accenture Interactive and BBDO Argentina. Find Alejandro on LinkedIn.

Chief Strategy Officer, McCann Worldgroup, Mexico

Carla leads the strategic thinking and creative inspiration that fuels transformative ideas that impact on brand and business results for clients. With a career of over 17 years in strategic planning Carla has always been involved in developing ideas that contribute to creative, digital and effectiveness awards, and has participated as a juror for the EFFIEs on several occasions. Carla has a master’s degree in marketing and two BAs in humanities and communication. For over 10 years she was a professor at the National University in Mexico. Find Carla on Instagram: @carlix123, on X: @carlix123 and on LinkedIn.

CEO, New Vegas, Brazil

As one of the pioneers of influencer marketing in Brazil, Ian made significant strides by becoming the first Black owner of a digital agency, New Vegas, where he currently serves as CEO. Over the past decade, New Vegas has collaborated with over 50 esteemed brands, including Disney, YouTube, Gillette, GE, L'Occitane, Bradesco, and John Deere. Ian's commitment to diversity and complexity is evident through his roles as a board member of the Peregum Center Of Black Reference and ABAP (Brazilian Advertising Agencies Association), reshaping the advertising and marketing landscape. Find Ian on Instagram: @ianblack, on X: @ianblack and on LinkedIn.

CEO, Dentsu, LATAM

With almost 30 years' worth of experience in the media and advertising industry, Juan Pedro Mc Cormack joined Dentsu in 2004, to lead operations of Carat Argentina. Throughout his career at Dentsu, he moved into a regional role, developing new business opportunities and expanding the services offered by the group throughout Latin America. In 2016, he assumed the position of CEO of Dentsu Argentina. Shortly after, in 2020, he also assumed the position of CEO of the Media Service Line and it wasn't long until he became the CEO of Latin America in 2021.

Creative Vice-President, El taier DDB Centro, Guatemala

Mar Frutos is a Spanish multidisciplinary creative director who has been working in communication for over 20 years and is familiar with different agency models, in different cultures and countries. Since July 2022 she has held the position of Creative Vice-President of El Taier Group DDB Centro (Guatemala). Mar has won awards at some of the most prestigious festivals, including: Cannes Lions, D&AD (Tutor), Effie Latam, El Ojo de Iberoamérica, El Sol de Iberoamérica, Fiap, Latin American Design, New York Festival. Find Mar on Instagram: @mar_frutos and on LinkedIn.

Chief Growth Officer, EssenceMediacom, LATAM

Patricia is Latam Chief Growth Officer for EssenceMediacom. In her current role, Patricia works closely with client teams across all markets to identify growth opportunities and to upscale and transform current operations to meet clients´ evolving needs. Patricia started her trajectory in GroupM by leading the development of the Latam digital hub in Colombia and later moving into leadership roles in EssenceMediacom. Find Patricia on Instagram: @pmauchi, and on LinkedIn.

Chief Strategy Officer, MIA LATAM / WOLF BCPP, Chile

Ricardo, a seasoned strategist with a master's in consumer behavior from UAI, has directed the strategies of top agencies such as Porta and Publicis in Chile for over two decades. Collaborating with leading brands like Sura, Samsung, Falabella, BancoEstado, and Movistar, he's earned numerous effectiveness awards. As Chile's APG representative and Best Strategy Director at MKTGBEST 2022, Ricardo recently assumed the CSO role at WOLF BCPP. In partnership with this award-winning independent agency, he co-founded MIA LATAM, a brand strategy consultancy driven by Challenge Driven Thinking. Find Ricardo on Instagram: @ricardoaros, on X: @ricardoaros and on LinkedIn.

Marketing Manager, Supermercados Peruanos, Peru

Rosana has been a jury member at multiple awards shows, including at Cannes Lions and Effie Latam – the best show of efficiency in the region – as well as Effie Peru and El Ojo de Iberoamérica, the main creative award in the region (from Spain to Chile). Rosana is also part of the Intercorp Board of Innovation – a council that aims to discuss challenging ideas in the group. Rosana’s marketing strategies and advertising campaigns have been crucial in positioning the supermarket brand as a leader in Peru and have earned over 30 prestigious international awards, including The One Show and Cannes.