About the Awards
The annual WPP Atticus Awards and Journal, now in their 27th year, recognise original thinking in marketing communications on the issues shaping its business, industry and society. The awards are open exclusively to those working at WPP and its agencies. Competition entries are judged by a panel of WPP senior leaders, assessing whether each entry was original, transformational, compelling and practical.
A selection of winning papers are available to read here on WARC.
Advertising
Winner
Thinklong: I believe the future of brands requires collective action to combat short-termism
Author Gareth Price
Agency Wunderman Thompson, London
Branding and Identity
Winner
From mental and physical availability to mental and physical disruption
Author Phil Sutcliffe
Agency Kantar TNS, London
Highly Commended
The Future of Engagement is Purchase
Author Peter Petermann
Agency MediaCom, Shanghai
Merit
Radical Mutations for the 21st Century Brands
Author Ajinkya Pawar
Agency Phoenix Ogilvy, Colombo
Digital Communications
Highly Commended
GroupM: The State of Video 2018
Authors Rob Norman and Adam Smith
Agency GroupM, New York and London
Merit
Why digital packaging is a huge opportunity, and a colossal challenge
Author Peter Knapp
Agency Landor, San Francisco
Merit
Chatbots: The New Subscription Box Business Model
Author Gracie Page
Agency VMLY&R (previously Y&R), London
Media and Communications Planning
Highly Commended
Interaction 2017: The Ink is in the Water
Author Rob Norman
Agency GroupM, New York
Merit
Author Richa Kumar Khetan
Agency Essence, Bengaluru
Merit
Join the Blurred Lines Between Digital and Analogue Media
Author Jane Ostler
Agency Kantar, London
The Nature and Value of Insights
Winner
Author Josh Samuel
Agency Kantar Millward Brown, London
Highly Commended
Social Media 'Cottage Industry' Empowering Saudi Youth
Authors Olga Kudryashova and Hessa Al Sudairy
Agencies VMLY&R, Dubai and Wunderman Thompson, Riyadh
Merit
How Online Search Data Can Improve Offline Retail Results
Author Andrew Ruegger
Agency [m]PLATFORM, New York
Merit
Where Do Surveys Fit into the Modern Marketing Ecosystem?
Author Kyle Findlay
Agency Kantar TNS, Cape Town
Public Relations and Public Affairs
Winner
Riding the Wave of Electoral Volatility
Authors Benedict Pringle and Iain Bundred
Agencies The&Partnership, London and Ogilvy, London
Research Methodologies
Winner
The agony and ecstasy of teaching an old dog new tricks: From research agency to tech company
Author Kyle Findlay
Agency Kantar TNS, Cape Town
Strategy
Winner
Revenge of the Walking Scarecrow: Seizing the Winds of Change in Rural India
Authors Vaidehi Uberoi, Kunal Sinha and Soumick Nag
Agency Kantar IMRB, New Delhi and Mumbai
Highly Commended
The Future of e-commerce in FMCG
Author Stephane Roger
Agency Kantar Worldpanel, Barcelona
Highly Commended
Authors Andrew Curry and Joe Ballantyne
Agency Kantar Consulting, London
Corporate
Joint Winner
Author Kantar Consulting, London
Agency Kantar Consulting, London
