Ad / Sales Ratios

Advertising/Sales Ratios show advertising expenditure as a percentage of sales value across a wide range of product categories in the US market.

• WARC has partnered with Schonfeld & Associates to provide data for 200 SIC-coded US industries from 2009.
• Ad/sales ratios are a key consideration when setting advertising budgets.
• Use the dataset (Excel) to measure your business performance against the wider sector.