Avast: Avast digital experience redesign

Avast antivirus software optimised its website design to drive purchase revenue in the US.

Executive Summary

In 1991, Avast was founded on the belief that a truly effective antivirus should be available to everyone. In 2020, the company entered the FTSE 100 index. Their website is the primary place from which customers download their software. Over the years, the site has been optimised to maximise conversions and growth. In early 2022, we were asked to help make it better.

In this case, making it better meant elevating the experience in line with a fresh brand personality, and supporting customers to find what they're looking for, more quickly and with even less friction. For Avast,...

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