Bayer Vital GmbH: Welcome to acid town

Talcid, an antacid brand, launched its first digital-only campaign to address a younger target group and strengthen the brand's market position.

Campaign details

Brand: Bayer Vital GmbHAgency: PEIX Health GmbHRegion: EMEA

Strategy

Objective

The assignment was to strengthen and expand the brands's market position with a new umbrella campaign, and to address a younger target group.

Target Audience

We are at the beginning of year two: The assets (audience hubs) have continuously been optimised throughout the campaign and according to performance reportings. It is the first time Talcid has run a digital-only campaign. Market research, brand lift studies and a-b-testings have helped us create more targeted assets, reaching the specific high-value audiences better throughout the entire...

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