Foundation to Combat Antisemitism: #StandUpToJewishHate

Non-profit organisation the Foundation to Combat Antisemitism grew awareness of antisemitism beyond the Jewish community and support among non-Jewish allies in the US with a TV, OOH and social media campaign centred on the blue square symbol on mobile phones.

Campaign details

Brand: Foundation to Combat AntisemitismAgency: MindshareRegion: North America

Strategy

Objective

For people to defend Jews, they first need to realize Jews need defending.

The FCAS campaign objective was to spread awareness of antisemitism, beyond the Jewish community, and gain support from non-Jewish allies.

Target Audience

According to data compiled by the FBI, the number of incidents nearly tripled between 2013 and 2021. Yet most people outside the Jewish community were not aware of the scale of Jewish hate.

We investigated the issue, through a quantitative study among people all over the US. Over...

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