Opella Healthcare Philippines: Resilient Kids

Erceflora created a song, Batang Matatag, which was inserted into schools' extra-curricular activities to contribute to the reduction of diarrhoea deaths in BARMM, one of the poorest regions in the Philippines.

Campaign details

Agency: Wizard ManilaRegion: APAC

Strategy

Objective

Erceflora wanted to reach and help those in the far-flung areas of the archipelago. But the solution we must undertake should be reflective of what our target can easily accept and understand. To be able to reduce the long-term vulnerability of kids in these areas, a simple educational and informational campaign on proper habits and the benefits of Erceflora must be undertaken.

Our brand objectives came in second. Having a first step solution may not be enough. Increasing the awareness of a brand like Erceflora which can help make...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands