Brand: PepsiCoAgency: OMD TÜRKIYERegion: EMEA
Strategy
Objective
In order to reach our target audience, Gen Z, and increase our awareness, we created a branded game filter on TikTok, one of the most powerful channels, and embraced the moments of hunger. The results of this campaign were also impressive. TikTok users watched our filter 61 million times, more than 1,800 people shared our filter, and the average play time was 21 seconds, surpassing benchmarks.
Target Audience
We targeted the Gen Z audience, aged 16-25, who enjoy snacking and frequently spend time on social media while keeping...