Unilever: Heart warming outdoor

Knorr Ready Soups turned the warm feeling of a hot soup on a cold winter day into a real experience through an interactive outdoor event to increase visibility and talkability in Turkey, reach more people on digital and social media and stimulate sales.

Brand: UnileverAgency: MullenLowe IstanbulRegion: EMEA

Strategy

Objective

We aimed to turn the warming feeling of a hot soup on a cold winter day, one of the multi-sensory experiences offered by Knorr Ready Soups, into a real experience in our media-first outdoors and to increase our visibility and talkability.

However, we would not limit our idea only to outdoors. We aimed to reach more people on digital and social media with TikTok and Instagram integrations. We aimed to stimulate our sales by making a promotional application where we can measure the direct impact of our campaign...

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