adidas: Crazyfast – didn't see that coming

adidas, an apparel and footwear brand, integrated the adidas X Crazyfast boot into the popular mobile football game, Head Ball 2, to enhance in-game reach, engagement and awareness among Gen Z in Turkey, and stimulate website traffic and sales.

Brand: adidasAgency: EssenceMediacomRegion: EMEA

Strategy

Objective

Capitalising on the mobile gaming interest of Gen Y and Z, our strategy is to enhance in-game reach, engagement, and awareness for the adidas X Crazyfast boot by integrating it into the popular Head Ball 2 game. This approach targets our tech-savvy audience, driving website traffic and sales. To amplify the campaign’s impact, we’ve devised a comprehensive 360-degree communication plan, including a unique livestream event at our adidas Istiklal store. This event transforms a virtual streamers’ gathering into a tangible in-store experience, fostering a stronger bond with consumers while...

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