The Brief & Challenge
Allianz Direct, an online insurer, enlisted TEAM LEWIS to develop a creative concept featuring its ambassador, Usain Bolt, the world's fastest man. The concept needed to showcase Allianz Direct's brand story and incorporate the company's partnership with the 'Jeugdfonds Sport & Cultuur' (Youth Fund for Sports & Culture). The goal was to generate positive media attention and position Allianz Direct as a sympathetic and appealing brand.
Strategy
TEAM LEWIS created a concept called "Allianz Direct's Bolt Battles," which involved 64 participants of all ages competing in various sporting and social activities alongside Usain Bolt on an...