Appian: Low-code goes mainstream

Appian, a technology company, launched a multi-phased and multi-channel campaign in the US to re-establish the company and its CEO, Matt Calkins, as industry leaders within the technology industry, capture mainstream media attention, and secure customers to serve as third-party advocates.

Challenge

"What is low-code?" "What is Appian?" Who is Matt Calkins?"

These are the questions that have plagued Appian– leading to years of struggling to break into mainstream media and capturing its rightful place as an original pioneer in enterprise tech.

Founded in 1999, Appian is considered a 'founding father' of low-code technology. In 2017, the company had the most successful software IPO of the year, which caught the attention of Bloomberg,CNBC, Forbes, Wall Street Journal and Washington Post.However, after the IPO news, mainstream media lost interest in Appian, and press coverage was...

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