ENVI-PAK: Battle against littering

ENVI-PAK, an environmental charity in Slovakia, partnered with the PR agency Seesame to increase reach and reduce littering in Slovakian cities by creating visually gamified signage.

What is one of the top problems facing Slovak cities and towns?

LITTERING.

Many meaningful initiatives attempted to cure it.

But it turns out that all the plogging and cleaning by volunteers and activists doesn't do the trick.

We had to tackle the beast at its core. We had to change the undesirable behavior and make people to stop throwing trash out of the bins.

How did we do it?

We used the behavioral research combined with wise strategic communication.

We put together a coalition of top Slovak experts from Behavioural Insights Team in...

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