In brief
UP celebrated a quarter of century in 2022 and this was a great opportunity to shout out to the world how cool we are by sharing: our growth story, our expertise, our agency network and our unique DNA. When the pandemic started in 2020 – we made a change in our strategy: to grow the international business. So, we created a network of 42 agencies across EMEA (UP Network), won the first few clients on EMEA level and that big transformation needed to be celebrated and showcased in a unique different way. We create the first Agency...