Campaign details
Brand: VHIAgency: PHD Ireland & Publicis
Introduction and Background
'A business in 20 years' time without a purpose-optimised strategy will be as unthinkable as a business today without a mobile-optimised website' - Sam Conniff, Social Entrepreneur
Private medical insurance is a big deal in Ireland. The latest published statistics (Source: Millward Brown & Kantar - A review of Private Health Insurance in Ireland, 2017) showed that 43% of people in the Republic of Ireland take out private health insurance. This is vastly higher than many other European markets, for example, the equivalent figure in...