Beyfortus: All in for all infant protection – a sell-out RSV immunisation story

Mark Broughton-Foxall Jenn Munroe, Holly Croft

Sanofi, a global healthcare and pharmaceutical company, developed Beyfortus, a new immunisation for babies against Respiratory Syncytial Virus (RSV), launching it internationally and taking an omnichannel campaign approach to raise awareness of its importance among Healthcare Practitioners (HCPs) and parents of infants.

Campaign details

Brand: Beyfortus Brand owner: Sanofi Pasteur Entrant company: HAVAS LYNX GROUP, United KingdomIdea creation: Havas Lynx Manchester Market: Spain Sector: Pharma & healthcare (general) Media channels: Social media, Websites & microsites, Email marketing, Online display, Public relations, Print - general, unspecified Budget: 5 - 10 million

Executive summary

Beyfortus is a new immunisation for babies against RSV (Respiratory Syncytial Virus) developed by Sanofi. We needed to launch this new immunisation in 7 markets (USA, France, Germany, Netherlands, Italy, Portugal, and Spain) with...

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