Chick-fil-A: The brake room

Olivia Grow

Chick-fil-A, a fast-food restaurant, introduced The Brake Room, a first-of-its-kind rest station, dedicated to food delivery workers to increase perception and social sentiment as a caring, positive company, build reach and ignite awareness, and capture the attention of the food delivery service industry and local New York City government to inspire change.

Campaign details

Brand: Chick-fil-A Brand owner: Chick-fil-A Entrant company: McCANN, USAIdea creation: McCann New York Market: North America (general region) Sector: Restaurants & takeaways Media channels: Online display, Newspapers, Outdoor, out-of-home Budget: Up to 500k

Executive summary

Over the past few years interest in food delivery has exploded, but this has come at the cost of one group of people: food delivery workers. As third-party delivery apps continue growing, the people making these deliveries have been left to fend for themselves.

They...

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