Intersect Illinois: Be in Illinois

Benjamin Fleischman, Katie Dropkick

Intersect Illinois, the US state's economic development arm, was tasked with increasing jobs and capital investment by increasing perceptions that Illinois is desirable for business, and encourage businesses to actively consider relocating by increasing initiated projects.

Campaign details

Brand: Intersect Illinois Brand owner: Intersect Illinois Entrant company: EDELMAN, USAIdea creation: Edelman Chicago Market: United States Sector: Government, social policy Media channels: Social media, Websites & microsites, Online video, Public relations, Email marketing, Online display, Content marketingBudget: Up to 500k

Executive summary

The “Be In Illinois” campaign from Intersect Illinois, the state's economic development arm, transformed Illinois from being branded as a “bad for business” location into an economic powerhouse, helping to bring over 1000 jobs, over $1.3 billion in capital...

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