Opportunity@Work: Tear the paper ceiling

Tom Haslow, Carmen Von Patterson, Bryan Smith

Opportunity@Work, a non-profit, partnered with LinkedIn to establish the term 'Paper Ceiling' to spark a public conversation that would lead to the erosion of degree discrimination.

Campaign details

Brand: Opportunity@Work Brand owner: Opportunity@Work Entrant company: Ogilvy, USAIdea creation: Ogilvy New York Market: United States Sector: Charities & voluntary organisations Media channels: Events & experiential, Outdoor, Out-of-home, Print - general, Public relations, Social media, Websites & microsites, Online video, Radio & audio

Executive summary

The Ad Council came to us to with a daunting mission: do nothing less than help the non-profit Opportunity@Work (OAW) rewire a broken and biased U.S. labor market.

For over 70 million U.S. workers – nearly half...

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