Campaign details
Brand: Lebanese Breast Cancer Foundation (LBCF)Brand owner: Lebanese Breast Cancer Foundation (LBCF)Lead agencies: McCann Paris, FP7 McCann DubaiContributing agencies: Weber Shandwick London, McCann Health London, McCann Worldgroup GermanyMarket: LebanonSector: Charities & voluntary organisationsMedia channels: Events & experiential, Online video, Social media, Word of mouth, influencersBudget: No budget
Executive summary
In Lebanon, only one in ten women have ever performed a breast self-exam.
Alongside The Lebanese Breast Cancer Foundation, we helped women take their health into their own hands.
We partnered with unexpected content...