Campaign details
Brand: McDriveBrand owner: McDonald'sLead agency: OMD GermanyContributing agencies: LEO'S THJNK TANK, The Trade DeskMarket: GermanySector: Restaurants & takeawaysMedia channels: Video on demandBudget: 500k - 1 million
Executive summary
While QSR brand McDonald's restaurants were closed in Germany, its McDrive drive-thrus were open. However, no one knew about this during the COVID chaos. The goal: create awareness that McDrives were open and reassure people they could be confident about their safety.
The campaign is an excellent example of how a data-driven approach delivers a...