Brands are asking their agencies for advice about telling their sustainability story, but many are also struggling to navigate an increasingly knotty landscape with emerging regulations and greenwashing impacting decision-making processes, according to a senior strategist.
“Working at an ad agency, we’ve had a crazy two years where every brand in the building is coming to us to say ‘we need to talk about what we’re doing when it comes to sustainability’”, said Suzanne Parker, Strategy Partner at AMV BBDO, at the Bloomberg Sustainable Business Summit recently.
In most markets, environmental claims must be backed up with environmental evidence –...
