Gazing into the crystal ball: The business needs that will shape the 2024 media landscape

Maren Seitz

Data, tech and analytics will continue to be critical to unlocking growth in an increasingly complex world.

As we near the end of another eventful and challenging year for the global economy and marketing professionals, the marketing and technology landscape continues to evolve rapidly. The rise of generative AI, ChatGPT and similar technologies has dominated discussions on what feels like every stage, news outlet and social platform. Their accessibility and usability made it easy for everyone to try – and their capabilities seemed like a quantum leap.

Both exciting and unsettling at the same time, it has prompted us to ask what lies ahead, as well as how quickly it will materialise.

As we wrap up this...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands