China Luxury Forecast 2023: Attitudes toward second-hand luxury shopping

Gao Ming, Simon Tye

Ruder Finn and CSG Intage research investigated the significance of the growing second-hand luxury market among 2,500 respondents, of whom 2,000 reside in mainland China and 500 in Hong Kong.
  • The concept of 'circular fashion' has gained attention in recent years due to its alignment with low carbon values; jewellery, apparel, shoes, small leather goods like wallets, accessories like belts, scarves, eyewear, are the most commonly purchased second-hand luxury items.
  • In contrast, second-hand luxury furniture, home decor items, high-end electronic gadgets, and fine wines and spirits are the least popular.
  • Overall, the proportion of actual purchases and acceptance of second-hand luxury items are higher in Hong Kong compared to mainland China.
  • Consumers have two primary motivations for purchasing second-hand luxury items: either because the specific item they desire could only...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands