McDonald’s: Everyone wants to order McDelivery

Fast food delivery service McDelivery improved its business results in Taiwan through the use of YouTube automatic optimisation technology.

Background & Context

Food delivery market in Taiwan has risen strongly due to COVID-19 in recent years, with more than 70% of consumers using food delivery platforms. There are three channels to order food delivery, including Uber Eats, Foodpanda, and "McDelivery" operated by McDonald's. However, more than 70% of consumers order McDonald's mainly through the two major delivery platforms, resulting in a sharp decline in McDelivery.

McDonald's would like consumers to recognize the differences between McDelivery and competing delivery platforms so that McDelivery would be given priority when they want to eat McDonald's. In addition to adding new users, increasing...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands