Uber: Coronation carriages

Transport app Uber's Coronation Carriage campaign in the United Kingdom aimed to increase app downloads among 45-to-60-year-olds, boost brand sentiment and grow global fame.

In Brief

The Coronation Carriage activated around Uber's multi-modal-focussed brand platform: "Go Anywhere" as the business seeks to become known for more than on-demand car trips.

We created The Coronation Carriage to ensure Uber was in the nations' hearts and minds over a critical weekend for the business.

As a result, we drove global brand fame and recognition, increased positive brand sentiment, and increased app downloads by 17% amongst a key 45-60 yo audience.

Objectives

Uber is going "multi-modal". To you and me that means you can now book any form of transport via the app – cars, coaches, trains...

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