Wiggle x Adidas: Hikers against hatred

Online sport goods retailer Wiggle and athletics brand Adidas collaborated on a campaign to promote inclusivity in outdoor activities.

Brief

Wiggle is an online retailer for anyone who loves the great outdoors: runners, cyclists, swimmers, (triathletes obviously), and even hikers.

They aren't JD Sports or Sports Direct. They aren't even owned by Mike Ashley. In fact, they started out in 1995 as a little shop in Portsmouth and they've just steadily grown and grown to become a highly specialised £400M business.

Wiggle is for people in the know. Those that might be *slightly* geeky about their fitness pastime (translation: talk about literally nothing else). But what Wiggle is definitely not is a closed shop exclusively for ultra marathon runners....

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