The evolution of direct-to-consumer brands
This article is part of a series of articles on the evolution of direct-to-consumer brands. Read more.
In recent years it has become increasingly common to see new brands skip the traditional retail channels in favour of going it alone. Name a category, and there seems to be a shiny new challenger brand, disrupting the existing model by cutting out the middleman and delivering a range of innovative goods - direct to consumer (DTC).
There is much debate as to whether the DTC model is as sustainable or appealing as it first appeared....