Smart approaches to occasion marketing
This article is part of a series of articles on smart approaches to occasion marketing. Read more.
Indonesia is home to more Muslims than any other country in the world, with almost 90% of the population of 265 million following Islam. Living among them exposes us to some unique behavioural changes during the holy month of Ramadhan. Insights generated from a careful study of these behavioural changes creates impactful micro-moments for marketers to send relevant messages using the right channels to build relevance for the consumers.
Early to bed, early to rise
Fasting...