It's no secret that cloud computing is one of the fastest-growing segments of the information technology industry. Gartner pegs 2017 growth of the worldwide public cloud-services market at 18 percent, and projects 16.6 percent growth, to $287.8 billion, this year. Cloud storage alone was a $25.1 billion market last year, according to Research and Markets, which forecasts a compound annual growth rate of 29.7 percent through 2022, at which point it will total more than $92.4 billion.
Considering the growth in cloud computing, B-to-B marketers must be jumping on the bandwagon, right? Not so much, especially...